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I just finished listening to a great call between Rich Schefren and Chet Holmes. Chet was an inspiration for how Rich launched his Internet business using education marketing techniques, giving away some fantastic free reports in the lead up to the Strategic Profits launch. I then in turn replicated Rich’s formula when I released the Blog Profits Blueprint in anticipation of the Blog Mastermind launch.

I thought Rich had come up with the education marketing process himself, or at least intuitively decided to go with that format. It turns out Rich was calling on the training he received after studying some of the materials Chet provided in his home study packages that Rich purchased many years ago when he was running an hypnosis business.

Education marketing is by far my favorite form of marketing, since it doesn’t feel like a hard sell. You help people, then ask for money if they want even more help. Genuine credibility and value is established before any selling is done, as opposed to some methods where you go in blind with no prior relationship asking for people to buy something from you.

If you want to hear more about this concept and Chet’s Four Ways to Double Your Sales, go have a listen to the podcast on Rich’s blog, it’s free.

Would You Benefit From Dedicated Sales Staff?

In the call Chet talks about a system he uses with his business where he rewards his sales people with 100% of the profit on first product sales. So if a sales person makes a $3,000 info product sale, the profit goes straight to that sales person. I don’t know the exact particulars, but I assume Chet pays out the profits on the first product after the cost of fulfillment is taken out, then goes on to sell more product to the same customer, which is how the business realizes an income from the system.

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