The Long Tail

Written by Yaro

December 01, 2006 | 22 Comments | Print This Article

It’s about time I give my take on The Long Tail. I find myself referring to it on a regular basis as I write articles about blogging and business in general and if you have been following the recent fuss about the evolution of Internet marketing (or known as it’s “death”) or read a handful of popular blogs about business or economics, you have no doubt heard the phrase “The Long Tail” before. It’s certainly having a significant impact on the economics of doing business online and is a buzz term uttered by many of the coolest people in the online business world. In case you haven’t heard the term before here is my introduction for you in good old simple Yaro speak and my attempt to be one of the cool people too.

I can’t remember which blog I read first that introduced me to The Long Tail, but certainly the first place I read anything about it in-depth was from the person credited with creating the term, Chris Anderson, in his now seminal Wired magazine article - The Long Tail. This is certainly the first place I recommend you go to if you want the five-page medium sized story about The Long Tail and if you want the really long story he has a new book out, strangely enough called, The Long Tail, which I will provide a mini review of later in this article as I have just finished reading it.

What Is The Long Tail?

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