How To Outsource Your Blogging – A Case Study
The recent series of articles I wrote on blogging as a business model sparked a few queries about how I have gone about outsourcing the writing of my blogs. In the article I talked about how it is important to move away from being solely responsible for content output, otherwise you limit your potential for growth and are effectively self employed.
SmallBusinessBranding.com Case Study
Over a year ago I purchased the blog SmallBusinessBranding.com (SBB) from Michael Pollock. When I first took over ownership of the blog I began writing the content myself, doubling my writing commitments since I was also writing to this blog, Entrepreneurs-Journey (EJ), at the same time.
I had a lot of difficulty writing to two blogs. Each time I wrote an article for SBB, I realized it was appropriate for EJ as well. I went from writing one blog 100% of the time to dividing my output across two blogs, and I knew from experience running two businesses at once would end in weakening both sites (see my business timeline for the story of the English School I was running [badly] as a second business). I decided to come up with a solution to keep SBB running without me as the author, since I wanted to devote all my writing output to EJ.
After asking for suggestions in my forums and brainstorming, I decided to bring on one or two bloggers to write for SBB. My initial plan was to advertise for the bloggers and test them for a month. If they proved dedicated I would offer them revenue share of income generated by SBB – I was thinking something along the lines of 50%. I was going to do some number crunching first to work out how many posts were done vs how much they would get paid, but this situation never eventuated.
