How To Optimize Your E-Commerce Site For Top Search Engine Rankings
People who run e-commerce sites – sites that are focused on making sales of a product – have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?
One of the most common ways that e-commerce store owners have gone about an SEO campaign is to add a content component to their site, hoping to attract links for the content, which in turn will raise the overall ranking of the entire domain. Unfortunately this tactic tends to impact the ability of the e-commerce site to do what it is meant to do – make sales – because the addition of content creates a “mixed message”, confusing visitors and reducing conversion.
Search engine traffic can be the difference between success and failure for many e-commerce sites, and since it’s free traffic, there isn’t a single store owner out there who wouldn’t want to capture top rankings. Many millionaires are created because of their ability to optimize for product related search terms in Google, Yahoo and MSN, so what is the secret to their success?
In this article I’m going to demonstrate one technique, a fairly extensive technique – a secret weapon – that search engine optimizers use to help one main site dominate rankings for both top level keywords and long tail phrases. This is powerful stuff, so if you own an e-commerce store or any website that you want to rank number one for a specific term, it’s time to pay attention!
