Feb 27 2007

Another Online Business Blog Worth Reading?

North x East BlogThis is the first time a fellow blog owner has asked me for a review via the ReviewMe service, which makes for an interesting way to introduce yourself to another blogger. So first off let me start by saying hi to Collis Ta’eed, the owner of North x East, and thank you for the review request.

I wasn’t sure how to handle this review since I’m inclined to look at blogs from two angles – as a user/reader of the blog (I’m not as good at this) and as a “coach” or “consultant” to help the blogger produce a better blog (my brain defaults to this view). Both views are very interrelated given it’s the job of the consultant to know what the user wants. I have trouble switching off the strategic brain sometimes and can’t always sit back and just read a blog for the sake of reading it.

When you first visit North x East you will see it has what I like to call a smart design. Minimalist works and Collis did a great job focusing attention on the content with very little clutter. The design is a WordPress template (blog.txt), but it’s one I’ve never seen before, which goes to show how much variety there is now in WordPress templates – you can find something unique and well thought out without expecting every other WordPress blogger in the universe to already use it.

To describe North x East you can simply read the three keyword phrases presented on every page of the blog. They do the best job I’ve ever seen explaining what a blog is about.

Those three phrases are:

Read the rest of this entry >>

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