Read previous articles in this series:
Preeminence is the key ingredient necessary for success with a membership site (or any business), but without means to communicate your message you will find it impossible to create an awareness of your expertise and convince people of the benefits of purchasing what you offer.
I introduced the concept of communication channels in the Blog Profits Blueprint as it pertained to building a successful blog. Communication channels are as important when it comes to launching a successful membership site, because you need a means to attract attention and funnel people into the process you set-up to demonstrate what your membership site is all about.
The Email List
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