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I’ve compiled a bunch of notes from the Rich Schefren conference and also the videos he’s been releasing in the lead-up to the launch of his next program. You can get the free videos here - Strategic Profits Videos.

I was pondering over how to release them to you and I’ve decided to extract the key lessons and present them to you in this series.

The order may not make complete sense since I’m combining my notes from different sources and skipping a lot of points in between. What I have provided are some really great lessons and tips on how to successfully build and manage an Internet business, thanks to the mind of Rich Schefren and filtered by Yaro…

Multiple uses for the same content

Rich was up on stage doing his presentation explaining that he had “stolen” away an employee from (Donald) Trump University to act as his product developer. This person’s role is to take all of Rich’s materials, his audio, stage presentation and written words and come up with content packages to sell (with some help - there is more than one person on the product development team).

The idea here is to make use of every thing you produce in multiple ways to generate the most cashflow and front-end sales mechanisms. In Rich’s case he has a ton of materials to play with, but even if you are only getting started it’s worth remembering that you can combine any podcasts or blog articles you produce and make them into products. The same goes for reports or ebooks, whitepapers, interviews and presentations. Everything is marketable if there is someone out there who sees the value.

Journal writing

Rich keeps a journal every day that he uses to reflect on his life, the decisions he makes and the outcomes he generates. He finds by looking over periods of his life, both successful and not so successful, he can determine, with the benefit of hindsight, experience and education, what he was doing well and why. This sort of self reflection can be very valuable to ascertain why you might be failing to gain momentum in your business today.

Outsourcing

Here is a sample of the significant roles Rich currently has outsourced/employees managing that he no longer needs to do himself.

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