Entrepreneurs-Journey.com

As you likely know, Gideon and I wrapped up the opening marketing campaign for Become A Blogger Premium a couple of weeks ago. During that period we both wrote lots of emails to our various subscribers, email being the primary communication method and also the distribution channel for delivering resources like the Roadmap report.

Most of you haven’t met Gideon or myself in person, but if you did, you would see we are both down to earth and soft spoken - not your typical extroverted, in-your-face marketers. Of course what you perceive as over-the-top might be different to another person so you may not agree, but I’m pretty comfortable saying that Gideon and I are way below average when it comes to the hype-o-meter.

One interesting observation I made during our launch that you probably weren’t aware of, was Gideon’s email marketing style (his writing style when promoting), compared to how he is in his videos.

Gideon has difficulty doing any kind of “sales pitch” in his videos, he much prefers to focus on content, and if you watch the few parts at the end of his videos where he was promoting our paid course, you could tell he wasn’t pushing very hard at all.

However, when Gideon wrote emails, he wasn’t afraid to use his marketing skills. He knows the triggers, is quite comfortable pushing all the right buttons and isn’t afraid of saying whatever it takes to convince you that you need to do what he suggests.

This is important because if Gideon couldn’t sell the premium course when it came time to sell it, then our results would have been negatively impacted. At some point in business you have to be prepared to sell.

The same goes for anything else we promote through email, whether it’s to convince people to watch a free video, or download a report or read a blog post. It’s not always about eliciting a purchase, it’s any time you want people to click a link or even just open an email in the first place - any action at all is impacted by your ability to “sell” the benefits of taking that action through the words that you use.

I asked Gideon if he had studied copywriting - and he has - which explains his ability to talk in marketing speak when communicating via email when necessary, yet it doesn’t show up in other forms of communication with him. Gideon has learned skills that are vital to his success as an Internet marketer, and you can too.

Be Your Self

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I’m doing a lot of interviews lately, but this was definitely one of the best. Ray Edwards has embraced blogging wholeheartedly and is making serious changes to his business model to focus on his blog as the linchpin of his operation.

Ray’s core skill is copywriting and he has a lot of students who learn from him how to use words to their advantage. We’re talking authors, freelancer writers, copywriters, speakers and general small business folk who use words to sell (pretty much all of us who have an online business!).

I jumped at the chance to present to Ray’s audience through an interview and offer my thoughts on how blogs could be used to help authors, speakers and writers who want to translate their words into an income stream through blogging.

You can download the podcast here - Blogging For Six Figures? Writers Take Note!

It’s worth listening to this podcast to hear Ray speak too. As a copywriter he knows how to speak good copy as well, so listen how Ray leads this interview and you can learn a lot about good podcast technique.

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With my new Macbook Pro I have some sophisticated video tools available and I’m not afraid to use them - so be warned!

As many of you know, I’m reopening Blog Mastermind hopefully in just a couple of weeks time. What this means is a ton of work for me to get things ready.

Entrepreneurs-Journey.com has always been about sharing the behind-the-scenes details of my business with you, so I’m going to do a series of video posts talking about exactly what I am working on for the relaunch of Blog Mastermind. I prefer to teach through what I am doing rather than talking about theories and observations without practical experience.

This is a real live case study of a real live product launch, so if launching a product of your own using your blog (or not) is something that interests you, stay tuned, you will enjoy my upcoming videos. You might want to subscribe to my RSS feed if you haven’t already to make sure you don’t miss any.

Note since this is a case study you will get the good with the bad. My launches are far from perfect and there is room for improvement. Also since my video skills are still underdeveloped I apologize for any production issues - I’d rather get something out to you than kill myself trying to make it perfect. No doubt I’ll get better with practice too .

Case Study Video 1: Talking About The Sales Page

Here’s the first video of the case study talking about what I’m working on right now - the sales page - Enjoy!

I should have the next video out to you tomorrow.

Yaro Starak
Playing with iMovie

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