Entrepreneurs-Journey.com» Copywriting

Copywriting Makeover: How I Optimized The Onward Studios Squeeze Page

Leevi Romanik — Wed, 07 Dec 2011 23:00:28 +0000

This week I have something really exciting for you. It’s a sneak peak behind the scenes of some work I did for a client.

I must admit I love behind the scenes and before and after makeovers, especially when it has to do with marketing or copywriting.

A big thanks to Carma Leitchy for allowing us to use… Read the rest of this entry »

How To Craft A Compelling Offer In 7 Easy Steps

Yaro Starak — Tue, 21 Sep 2010 10:22:57 +0000

What Is An Offer?

An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. Whatever the format, the content remains much the same and there… Read the rest of this entry »

How To Avoid Hype When You Sell

Yaro Starak — Mon, 02 Nov 2009 14:40:27 +0000

There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.

The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.

But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell your… Read the rest of this entry »

If You Can’t Write Words That Sell You Don’t Make Money

Yaro Starak — Mon, 22 Dec 2008 01:20:41 +0000

As you likely know, Gideon and I wrapped up the opening marketing campaign for Become A Blogger Premium a couple of weeks ago. During that period we both wrote lots of emails to our various subscribers, email being the primary communication method and also the distribution channel for delivering resources like the Roadmap report.

Most of you haven’t… Read the rest of this entry »

How Can Blogging Help Writers Make More Money?

Yaro Starak — Thu, 21 Aug 2008 14:08:00 +0000

I’m doing a lot of interviews lately, but this was definitely one of the best. Ray Edwards has embraced blogging wholeheartedly and is making serious changes to his business model to focus on his blog as the linchpin of his operation.

Ray’s core skill is copywriting and he has a lot of students who learn from him how to… Read the rest of this entry »

Product Launch Video Case Study – The Sales Page

Yaro Starak — Tue, 27 May 2008 16:38:26 +0000

With my new Macbook Pro I have some sophisticated video tools available and I’m not afraid to use them – so be warned!

As many of you know, I’m reopening Blog Mastermind hopefully in just a couple of weeks time. What this means is a ton of work for me to get things ready.

Entrepreneurs-Journey.com has always been… Read the rest of this entry »