Internet Marketing Blog
My name is Bryan Clark and I am a professional writer and blog editor in the tech, entrepreneurship, finance and digital lifestyle fields. I have written before for Entrepreneurs Journey in 2007 and I’m happy to say I am back with a new column starting today.
In this article I will talk about what is needed to produce… Read the rest of this entry »
If you own or work for a company, which sells a product-physical or intellectual-success, it is generally measured by sales. It is the easiest way to measure success, but of course it can be much more complex that that. I wanted to write an article on what success meant to me with a physical product-based company, because measuring success is… Read the rest of this entry »
When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the consumer or of providing them with exactly what they… Read the rest of this entry »
In this final piece of a four part article series on customer service we look at one of the key components of a successful Internet business – a good customer support person.
If you have been following along this journey you will remember how Starbucks taught us the importance of good customer service as a powerful tool for reputation… Read the rest of this entry »
This is the third part in a four part series of articles on customer service.
In part one we looked at a example from Starbucks customer service, where a simple free beverage voucher left a lasting positive impression on me. You can read this article here – Reputation Management: Starbucks Offers A Simple Lesson In Good… Read the rest of this entry »
In my previous post about Starbucks reputation management we looked at how a few good customer service systems can be used as a marketing strategy to encourage word of mouth and result in a competitive advantage.
In the case of people like me and many of you, my readers, we operate Internet businesses that largely are a product of… Read the rest of this entry »
This is going to sound somewhat contradictory to my advice to “ignore your email” in my article 4 Tips For Becoming A More Productive Entrepreneur – but hear me out, this is a very important point and so many businesses get it wrong.
If you think about it, it’s BECAUSE so many businesses get this wrong that when you… Read the rest of this entry »
Today I have a treat for you – Rich Schefren, my coach and mentor who helped me to restructure my business model to focus on what I really want to do and create significant freedoms in my life, has provided an original article for EJ readers covering the topic of the moment – attention.
This is an area that Rich… Read the rest of this entry »
