Entrepreneurs-Journey.com

Today I have a treat for you - Rich Schefren, my coach and mentor who helped me to restructure my business model to focus on what I really want to do and create significant freedoms in my life, has provided an original article for EJ readers covering the topic of the moment - attention.

This is an area that Rich has studied recently to a very significant degree and with the release of his Attention Age Doctrine Part 2 you can take advantage of his knowledge and foresight. No business owner should ignore this or you risk being ignored in your own marketplace.

You can download the Attention Age Doctrine by clicking here.

******

Pour Yourself an Attention Cocktail

Some people call it the “cocktail party effect.” Others just call it rude.

We’re all familiar with the scenario. You’re at a party or business function and you are introduced to someone you truly admire.

Immediately following the introduction, as you say something remarkably intelligent that you had prepared precisely for this moment, you notice that the other person is not making eye contact.

Instead, she is looking over your shoulder at the next person she would like to meet. She is not giving you full attention. In fact, you’re lucky if she’s paying attention to you at all.

Rather than focus on you and your story, that person you really admire is just looking for a way out of the conversation so she can move on to the next, presumably more interesting, conversation partner.

And she may not even realize she is doing it.

This happens more often than you think. Attention is fleeting. So is cocktail party conversation.

Read the rest of this entry >>

[ Add Your Comment | 21 Comments ]