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4 Uncomfortable Truths About Doing Business In 2012

When I sat down to put my realizations, my “ah-ha” moment about some major changes going on in the business environment into words, I thought to myself, this might be too basic and obvious information for the EJ audience.

I will suspend doubt and elaborate my insights for people who may understand these ideas theoretically, yet run away from … Read the rest of this entry »

How To Craft A Compelling Offer In 7 Easy Steps

What Is An Offer?

An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. Whatever the format, the content remains much the same and … Read the rest of this entry »

Podcast: Perry Marshall Reveals How He Established Dominance In The Internet Marketing Industry

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Download the MP3 [ 57 Minutes - 26 MB]

Perry Marshall is the first true Internet marketing expert I ever came across. I can’t remember how I found Perry, but he was one of the very early influences on … Read the rest of this entry »