Going Natural 2.0 Video – 3 Social Marketing Tips You Can Implement Today
Update: The links in this post now point to the sale page for the SMARTS program, since the program went live. If you haven’t seen the video yet, here’s the link: Going Natural 2.0 Video.
Also I called Don Crowther “Dan” in this article and have since fixed it – sorry Don!
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StomperNet have released a new video that provides a fantastic discussion of what Social Marketing is, why it’s so critical to the future of Internet marketing and ends with three (well four really) practical ways you can use social media sites to drive traffic to your site.
Here’s the link -
Social Marketing: Success without SEO, Pay-Per-Click or Affiliates
The video is long – 50 Minutes – and the tips start about half way through, but it’s worth watching from start to finish, especially if you have not looked into using social media and Web 2.0 sites as a means to market your blog or business.
Social Marketing Is Huge
I don’t know about you, but I can’t keep up with all the social media and Web 2.0 talk lately.
Not a day goes by where I don’t get some notification from Facebook and given the growth numbers the site is putting up, it won’t be long until Facebook rivals MySpace, the current traffic leader.
Then there’s YouTube, the video sharing site that apparently every single American who uses the Web goes to watch at least once every day.
…And that only skims the surface. There’s social networking sites like LinkedIn, bookmarking sites like Digg and Delicious and collaborative resource sites like Wikipedia. Plus every day a new Web 2.0 site is born offering yet another way to connect with people and drive traffic back to your site.
It’s so overwhelming, most of the time I just take a quick look at the few sites I frequent or keep profiles at, then go back and post an article to my blog.
However every now and then something comes out about social marketing that I take notice of because I don’t want to be left behind and I trust the source of the information.
The “problem” with social marketing is how different it is to traditional marketing. You can’t even smell like you are trying to sell something or just using the site to build links or traffic back to your site, because as soon as you do – BOOM – you are banned.
To make social marketing work you have to…well…be social. Yeah, not surprising, but very true.
Social marketing is about community participation, but you can have a business agenda. You are there first and foremost to be an active and valuable member of a community and if you are smart, use your profile and connections to drive traffic and links back to your site.
Everything has to be organic and friendly – it’s actually a wonderful way to market a business because it’s like talking to friends. There’s no hard sell because hard sell simply doesn’t work – it’s not even permitted.
