Dot Com Secrets Print Magazine
I promised you some snapshots of the Dot Com Secrets print magazine as soon as my copy arrived from the USA. The March edition arrived in the mail last week and I’ve grabbed the trusty digital camera to show you what the magazine looks like.
If you remember I ordered the free (you pay $7.95 for shipping) Dot Com Secrets DVD from Russell Brunson, which includes a one month trial of the magazine, The DotComSecrets ‘Insider’ Journal.
There are not many full gloss magazines talking about Internet marketing and a guy with Russell’s experience and staff working with him, has the resources to put something quite polished together. It’s a great little magazine, the only problem to keep your subscription going you need to invest online info product fees ($39.95 a month) rather than offline magazine rates.
If Russell’s magazine was published offline and distributed via traditional means like newsagents you would pay maybe $10-$15 a copy at most. Offline magazines are supported by advertising and the Dot Com Secrets magazine at the moment is nearly 100% content, so there’s that trade off, but the main price driver is the model used for pricing online information.
Real world books cost $15-$40, online they tend to average anywhere from $37-$97. Online information is generally much more focused and to-the-point than offline books and serve a different market segment, yet it’s still an interesting observation of perceived value and pricing models. For whatever reason, people are prepared to pay more for online information products and expect to pay a lower price for a book in the real world even if the cost of distribution and manufacturing for an offline book is significantly more than a digital download. It’s amazing what we come to perceive as acceptable when it comes to pricing, but as Internet marketers seeking profits from online products we shouldn’t have any complaints!
