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In the final chapter of this series on the Sales Funnel we look at how you can begin the process of setting up your own sales funnel based business, in particular an Internet business. I will illustrate using an example of the sales funnel I am currently developing for my own blogging information business.

If you haven’t read the first three parts of this series please do so now.

• The Sales Funnel Explained
• The Sales Funnel Part 2: Generating Leads At The Front End
• The Sales Funnel Part 3: Back End Profits

Find A Profitable Niche

Once you realize the potential of a sales funnel, which I hope you do by now after reading this series of articles, you should consider the possibilities of creating one in your niche.

A sales funnel can only succeed in a market where there is a demand for what you offer and you are capable of delivering services or products to meet that demand. Assuming you are operating in a marketplace and meet those two criteria, then you have a business and can begin the process of planning your sales funnel.

If you are yet to find your market niche then your focus must remain on finding the right business opportunity for you. You can’t build a successful sales funnel if you don’t have a market for the products and services you sell, so make sure you tick that box first.

If you are not sure whether you have a good market for a sales funnel you can test by setting up initial lead capture mechanisms and attempt to make front end product sales. This can be as simple as an email newsletter combined with selling an ebook, or even before creating a product, by performing keyword research and setting up a survey site, just like you do with the ebook business model.

Until you have actually made money you can never be certain the potential for a sales funnel based business is there. I’d place more trust in your conversion rate for actual sales rather than opt-in rates to a free newsletter as indication of a business opportunity. Having a newsletter as a relationship builder is a great first step - just don’t assume people are willing to buy until you sell something.

Planning Your Sales Funnel

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Lessons From Daryl and Andrew - Day 2

Day two of the Andrew and Daryl show was all about how they created a business selling ebooks online. Daryl Grant spoke for most of the day and the focus was on the practical steps to start your own ebook business.

If you listened to the two part podcast audio interview I did with Daryl you should already have a basic understanding of their business model since Daryl was very generous with the details. If you haven’t, I recommend you do so immediately. This article acts as a great companion piece to go along with the audio.

On Saturday Daryl and Andrew broke their system down in more detail and I’m going to summarize some of what was presented for you below.

Steps to an eBook Business

Here’s a break down of the process to create an ebook business. This is the model Daryl and Andrew used to generate over $250,000 in passive income during their first year in the ebook business.

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I’ve become such a conference junky lately. Before this year I had never been to one, now I’ve been to three in the space of two months. To be fair, this isn’t so much a conference, it’s a workshop, although there are 150+ people crammed into the room, so it’s no small workshop!

Andrew and Daryl Grant, the ebook business gurus, opened day one of their four day event focusing on, hmm…the simplest way to put it is, the “millionaire mindset”. I’m beginning to wonder if anyone has copywrited that term yet since I’m hearing it thrown around by a lot of people.

Essentially day one was all about establishing the mental framework necessary to move past any blockages you presently face that will stop your business, in fact your entire life, from becoming a success.

It makes a whole lot of sense to open an event like like focusing on the mind and your own perception of reality because the main reason for not meeting goals has nothing to do with externalities - it’s all about you. Once you get the “you” congruent with your desired outcomes then things tend to fall into place and the whole process is more enjoyable.

Paul Blackburn

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