Hiring In The New Economy Requires A Proactive Recruitment Process
How To Create Recruitment Systems To Hire People Before You Need Them
I was recently asked how I hired quality editors when running my previous business BetterEdit. As I responded to the question I realized the information provided might well serve others, so I’m going to explain my system for staying on top of the recruitment process here in this blog post.
Before I begin, a brief caveat – this system as I implemented it only worked because I had a website that received a continuous stream of traffic from Google. It was by no means a huge amount of people, perhaps a few hundred daily unique visitors, but because the traffic was targeted and due to the supply and demand ratio for editors versus work, I was in a good position to make the following system work.
However, that doesn’t mean this can’t work for you if you don’t have consistent search engine traffic or if the dynamics of the employment market in your industry are not as favorable, you just have to work a little harder to find the good people and bring in the traffic. If your website already receives consistent search engine visitors then you are position to immediately benefit from this technique, so make sure you write this down on your to-do list after you finish reading.
Slow Companies Fail
If you read Rich Schefren’s recent report, the Uncertainty Syndrome, you may remember he talked about hiring solutions that bring good people to work for your company BEFORE you need them.
Due to the speed of today’s markets, those who are quick and stay ahead of the curve generally win. Your company is only as good as the people working for it. If you combine those two ideas, then it makes sense you need the best people working for your business and you need them yesterday.
Think about any time you learned something new that you just knew you could apply to your business and immediately benefit from it, yet you don’t personally have the time to do it (nor does it make sense that you do it – it’s not your core strength), none of your current staff are available to take on the role and of course hiring new staff is never quick if you start from scratch. By the time you have the right person you’ve missed the boat – the market has moved on to the next thing and your prospective customers have already been captured by faster-moving competitors.
An even more common problem in successful organizations is business growth. In order for your business to take the next step you need help. Perhaps you require someone to take on the extra administration responsibilities, new talent to deliver the services your company provides, added customer support, maybe a project manager or a new tech person to help handle increasing technology demands.
If you are hiring reactively, then every stage of growth is hindered significantly by each new hire you have to make. This can be such a huge problem that you have to turn down work, work that is your company’s core strength that you would love to take on, simply because you don’t have the capacity to deliver the results due to limited resources. That’s VERY frustrating for an entrepreneur.
Be Proactive
Can You Make Money Online Without Lying?
I wanted to use the word “honesty” in the title for this blog post, but I expect the word “Lying” will pull more attention. However don’t let that mislead you, this article is about using honesty in your marketing, not lying.
At the start of September you may recall StomperNet offered their Stomping The Search Engines 2 course for the cost of shipping if you were willing to try their new print newsletter. They made money off this offer because of the multiple upsells involved during the ordering process and the potential for rebills if customers decided to stay subscribed to the print newsletter.
I had no problem with this offer, in fact I thought it was a good deal and promptly blogged about it and sent a notice to my newsletter too.
Besides a brief hiccup that killed the opening day, StomperNet did well, and many of you, my readers, grabbed the offer.
A few days later Brad and Andy at StomperNet decided to up the ante a little and with the help of many of their top Internet marketing friends, put together a bonus package that was, well, a little over the top.
Guys like Ed Dale, Jeff Johnson, Jeff Walker, Rich Schefren, Mike Filsaime, Paul Colligan and Shawn Casey (and others) gave everything from teleseminar downloads, audio files, free months in coaching programs, reports and more on top of what was already offered by StomperNet, just for the cost of shipping. That offer has since passed, though you can still buy the course and trial the first month of the newsletter if you pay for sending it to you.
Why Do They Do This?
How To Build A Profitable Email List – Frank Kern Style
I want to show you something. It’s a check (or cheque if you come from where I live). It’s by no means the largest check in the world, but so far for me, it’s the largest one time affiliate commission check I’ve made.
Here it is:
This check is for $4,314.34 USD. I made this money by writing one blog post and one email. That’s it.
In fact, this check is only part of the money because some of the income was paid in split payments, so I still have more to come. In total, that one blog post and email generated over $6,000 in commissions.
I’s not a six figure check or even a five figure check, but remember this is from just one blog post and one email. It’s not my entire blog income for the month, nor is it money from Pay Per Click advertising selling CPA promotions or money made from membership sites or anything else.
Just one blog post and one email. Imagine if every blog post and email you wrote was worth that much!
Best of all, this money came from selling an affiliate product so I didn’t have to deliver anything after making the sales, just deposit the money and done.
How Can You Generate Checks Like This?
How To Launch A Niche Blogging Business
I was listening to a fantastic call from Jeff Walker about email list building. Jeff’s the guy behind Product Launch Formula, the system I followed when launching Blog Mastermind and in my opinion a must have home study course for any person who is planning on releasing a product online (you can read my PLF review here).
Jeff does bonus calls now and then for his paying clients and they are always great. This one was particularly cool because I love the topic of email list building, but also because Jeff went into detail about a simple formula he uses to start niche businesses using blogs.
Here’s how the formula works:
