Apr 2 2008

Engagement: The Magic Ingredient You Need For Success Online Today

Engaged Audience

I was blown away by the responses to my article on How To Remain Productive When You Feel Like Giving Up.

So far we have over 100 comments to the post, and these are real heartfelt comments too.

It seems a lot of you are sitting at home in silence, struggling with all kinds of internal turmoil, trying to make this whole Internet business and blogging thing work.

I realize it’s a challenge for everyone to keep on carrying on in the face of slow growth and little financial reward. We’ve all been there.

As human beings, most things in life worth achieving are difficult and slow to attain, but of course, that’s part of why we do it. If it was easy, then it wouldn’t have as much value. The same goes for building a great blog or a great business.

The Day I Knew I Would Make It

There’s one moment – one ingredient – I believe that is the only indication you need to know if your blog can be a success.

It’s not traffic or links. It’s not making your first affiliate sale, or signing up your first sponsor. It’s not about making your first dollar in any way.

See if you can guess the ingredient from my story…

One Very Important Email

The day I knew what I was doing with my blog was right and I would eventually have all things I wanted – like traffic and money – was the day I received an email from a person who had read my blog.

The email wasn’t anything unusual but it was critical proof that I had what it takes to be a success.

The email began by saying that they had read my blog from start to finish (or close to it). They had came across my blog via a link to one article and were compelled to keep reading. They dug through my archives and loved everything so much that they had to email me.

But that wasn’t it.

Not only did they spend a few hours just at my blog (how’s that for a bounce rate!) they also asked me a question. A serious question, not just “how do I make money” or “how do I set up a blog”. They spent the time to tell me a bit about themselves, explain what they were trying to do and felt that I was someone they could trust, that I knew how to do something they wanted to do and wanted my help.

That was all I needed to know that my blog would make it.

What Is The Magic Ingredient?

Read the rest of this entry >>

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