Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.

If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.

I’ll explain exactly what this is and how to create one in a moment, but first I want to clarify some key traits of your modern day expert, or maven, a term brought back into popularity thanks to the proliferation of Malcolm Gladwell’s The Tipping Point book.

There Is No True Expert

I have to begin by clarifying that there really is no such thing as a true expert.

Every person on this planet is in a constant state of change and will spend their entire life learning new things. It’s impossible to ever repeat the exact same experience, hence everything is new in the moment that you experience it. In a sense we are all students, not experts, and always will be.

Certainly some people know more than others, but even a person who knows more than anyone else on the planet about a certain subject, only knows a teeny-tiny percentage of the total knowledge they could accumulate.

You could say it’s impossible to ever become a true expert unless you can accumulate infinite knowledge. Infinite knowledge is not something generally experienced in the physically realm, so as we tend to do in our world of relativity, we use a method of comparison and say someone is an expert, in relation to someone else.

Expertise Is A Perception

The key to establishing expertise is to create the perception in a large enough group of people that you know what they don’t, and in particular your knowledge resulted in you experiencing or having something that they recognize as relevant or important to them.

The point here is that truth really doesn’t matter. Of course you don’t want to falsely project you know something you don’t, and then find yourself in a situation where you have to demonstrate your knowledge. This could lead to you being labeled a fraud, and it’s a lot harder to rid yourself of a bad reputation than it is to establish a good one.

The “truth” that matters is how other people perceive you. Every person who comes into contact with you will look at you through their own set of glasses. You have the power to influence those glasses using the power of persuasion.

What Is A Language Identifier?

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Press play and watch the video for some important lessons I learned about how I was the reason my business took so long to get off the ground and how I could leverage who I am to increase my online earnings.

Once you’ve watched the video, read below for more information about the two programs coming out and the special bonuses I’m offering.

Get Out Of Your Own Way

On June 11th Rich Schefren is opening up the doors to his Guided Profits System 2.0, only the second release of this course. As you likely know already, Rich has been a huge influence on me, in particular for one reason: He teaches how to get out of the way of yourself so your business can grow.

What I really admire about Rich is how he’s been able to build a business that truly functions without him. He even has a CEO that runs the business so he can focus on his strengths (i.e. the fun stuff he enjoys). His company does ten figures a year now (that’s over $10 million), which is truly amazing considering it didn’t exist just a few years ago.

I paid him $5,000 back in 2007 to go through his coaching program and to this day I consider it one of the best investments I made in Internet business training.

Discovering what your strengths are and finding out what constraints are holding you back, are the keys to success with any business. This is an area that is particularly relevant for us online business people because there isn’t really anybody else out there teaching this. Most of us do not intuitively understand that we shouldn’t be doing certain tasks and we aren’t even aware of how we hold our business back. Rich’s course is very good at helping you to discover what you don’t know you don’t know.

I endorse Rich’s program 100% and invite you to join via my affiliate link. I’m offering almost $2,000 worth of bonuses if you do so (see below). I recommend you consider Rich’s course if you already have a business and are in a situation to focus on yourself over the next 30 days as you go through his program.

Be True To Yourself And Others Will Love You

On June 12th Frank Kern is releasing the final 800 copies of his Mass Control 2.0 (yes everyone has a 2.0 nowadays). I don’t know if Rich and Frank talked to each other about launch dates, but hey, I love both these guys so I’m going to tell you about both of them in one blog post!

Why I love Frank is his ability to connect with his audience as a likable genuine guy. Not everyone loves him of course, but one thing is clear – he is by far the very best Internet marketing guru that can connect with people on a human-to-human level. Frank comes across as a “normal friend” and because you naturally like the guy, you naturally feel comfortable buying from him.

That in itself is a huge lesson and if there is one big take away from Frank is that you can – and should – be yourself when you market online if you want a strong relationship with your audience. As a blogger, we get this. To blog well, you blog as yourself.

Through the use of video Frank has taught how to use every day aspects of your life as a selling tool, which is something I’ve replicated after learning from him.

Frank’s opened up Mass Control several times previously and I’ve not purchased it, but this time with only 800 copies left, I’m buying. I’ve probably learned about as much from Frank as I have from any marketer in the last year or so, especially when it comes to relationship development and launch techniques.

Jeff Walker has the best product launch “formula” but Frank has the best strategy and techniques for influencing real human beings, who sit behind their computers and read your emails and blog posts.

If you want to learn more about how to effectively use email, blog posts, video or any form of online communication as a persuasion tool, Frank is the man, and since persuasion is my craft too, it’s about time I bought Mass Control 2.0.

If you’re interested in grabbing one of those last 800 copies of Mass Control 2.0 as well, I’m offering the same bonus as I am for Rich’s course, if you order through my affiliate link below.

Do You Want Almost $2,000 In Bonuses?

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I just watched Frank Kern’s latest free video called “Sneak Attack“, which for the first half is a bit of Frank’s usual silly antics where he attempts to sneak attack John Reese at his new south coast headquarters.

If you don’t have much time and want to zip through to the practical stuff, go through about half way when Frank starts revealing his “Triangle of Trust” technique.

I found this concept particularly relevant for us as bloggers because the method relates to combining a content video with a short pitch at the end, with a blog post and then a link to a sales page (conversion point) for either an affiliate product or your own product.

You can watch the video here -

The Triangle of Trust Technique

Although the concept is simple enough, it’s worth watching the second half of this video because Frank highlights some really powerful ideas, such as -

• Using the word “blog” instead of website attracts a higher click through rate when sending out email newsletters. This occurs because the word blog is more trustworthy for the time being because it’s not perceived as a sales tool. This is particularly true in non-marketing niches, so if you’re selling in any other markets host content on your blog and use the phrase “Go check it out on my blog” to improve response.
• Using a video as a hook point is presently powerful because of the perceived value of video. Again the trust factor here is high because videos are “cool” as Frank would put it.
• Combining the trust of the video and the blog enhances the likelihood that a person will click through to view the product on offer. Frank’s used the technique himself to make hundreds of thousands in affiliate sales.

Click Here For Frank’s Video

As a long term blogger these ideas shouldn’t surprise you, but Frank brings a strictly marketing style education to the process that’s worth watching, so go check out the video (remember the first half of the video is not the content, it comes in the second half after Frank’s messing around with John Reese).

When I got home from my travels I finally had some time to go through some of the DVDs and CDs that came in the mail from various purchases I had made.

I bought Traffic Secrets 2.0 from John Reese when he released it mid last year and Frank Kern was nice (smart) enough to throw in a couple of bonus DVDs to the first group of buyers, and I was one of them.

I’m a fan of Frank Kern simply because he’s a good entertainer in his videos and obviously he’s great at selling through email when it comes to Internet marketing products, but to be honest I’ve never been blown away by his marketing advice. That being said, I’ve never seen much of his work outside of his free videos, so I really need to spend more time with the surfer dude slash internet marketer.

With Traffic Secrets Frank threw in two DVD presentations. One of his very early Mass Control presentations and another on Core Influence, which I thought was the better of the two and the one I want to talk about now.

What Is Core Influence?

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This week I’ve never heard the name Frank Kern so often. It’s nuts.

In case you missed it, Frank just launched his Mass Control system and EVERYBODY is promoting it. As a result, the first run sold out in like 53 minutes.

I’m on the receiving end of all the emails from Frank’s affiliates and also, since I am an affiliate, I receive the emails Frank sends to help us promote the launch.

It has been eye opening, especially after watching Rich Schefren do his launch in December and the Stomper boys launch SMARTS in January, all making for a busy couple of months.

Passive Learning

Frank’s launch so far has been an amazing learning experience. Just the emails alone are valuable, since Frank is the email marketing master and Mass Control (the product he is selling) is all about email marketing, he’s showing his finest work in this launch.

It’s not just the emails though. If you haven’t yet gone through all the great free stuff Frank is giving out, you might want to head to this link -

http://masscontrolsite.com/blog/

Once you get there opt-in to his list so you receive notification of new free stuff and then you will be taken to the blog where all the videos are archived, the webinar with Eben Pagan is there in MP3 to download and a bunch of case studies too. It’s great stuff and if you ever plan to do a launch, study this, Frank’s launch was text book solid…and it’s not done yet!

Mass Control Reopens 9AM PST Feb 2

Frank’s last email to affiliates said he is reopening Mass Control at 9:00 AM PST on February 2 USA time for one more run.

If you want a shot at the few spots left, click the link below…

http://www.masscontrolsite.net/

As per usual there is all kinds of scarcity talk about how long the sales page will be up and I have no idea how many spots he is opening, but I do know the competition is fierce based on who is promoting this. Just the last 24 hours I received emails promoting Mass Control from -

• Ed Dale
• StomperNet
• Rich Schefren
• Jim Edwards
• Joel Comm
• Mike Filsaime
• Russell Brunson

All these guys want to top each other in the affiliate standings (and of course make thousands in commissions) so they keep mailing over and over and over again. That means the few remaining spots in Mass Control will be fought over by some few hundred thousand people – all the people on the email lists of the guys above (and more – let’s not forget Eben Pagan and John Reese and all the other affiliates).

It’s doing wonders for Frank. His list is growing and last I heard it was over 50,000 just from this launch alone, plus he is guaranteed to sell out of the product. Of course all of this is just proof of what Frank teaches, but it certainly helps that Frank has worked behind the scenes in launches for most of the names above.

Needless to say, yours truly is one of the only bloggers who is an affiliate for this one. I’m not going to make any top ten affiliate lists, but I would like to disclose to you that the links in this post are my affiliate link.

If you want to get into the inner circle, study Frank’s work and become an email marketing master (in theory anyway!), and meet Frank at the event he is running later in the year for Mass Control clients, then you have a small window to do so on Feb 2 at 9AM PST.

If you decide to buy Mass Control and would like to give me credit for your purchase, please clear your cookies then click the link below to claim your spot -

http://www.masscontrolsite.net/

If buying programs like Mass Control are out of your league, start working towards the day when you can afford to buy these products because you make good money online. Study the free content Frank puts out. Learn from the content itself and also how it fits into Frank’s overall strategy and launch style. It’s compelling stuff if you are into Internet marketing, no matter what niche you operate in.

Yaro Starak
Mass Controlled