How To Write Review Blog Posts That Make Money
This is a guest post from Robb Sutton, a Blog Mastermind graduate student who blogs at Mountain Biking by 198, which has brought in over $70,000 in review product in its first year. Robb’s just released a new report called Ramped Reviews, which will teach you how to get thousands of dollars worth of free review products thanks to your blog.
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If you build a good blog eventually you will enjoy the opportunity to review products and services that can generate revenue through direct sales or affiliate promotions. The trick to make this profitable without scaring away your readers, is to write a comprehensive, honest review that still converts casual readers into consumers, who take an action that returns revenue for you.
Advertising vs. Reviews
Before we jump into how to write a review that sells, I believe it is important to spell out the difference between conventional advertising and a review. Both of these mediums are forms of media exposure that have the goal of convincing a person to perform an action, but at their core… they are very different.
- Conventional Advertising – Advertising is often just a quick pitch that keeps that specific brand name in your mind long enough for you to perform an action (typically a purchase). The advertisement is prepared by a marketing firm or the company producing the product and it features only the aspects the company wants to portray. Advertisements are often thrown through multiple sessions of market research and are heavily geared towards the psychology of the target audience.
- Reviews – When done correctly, reviews are a comprehensive look at the good and bad of a product or service as it relates to its target audience. A reviewer is not connected to the host company to prevent bias in the reviewing process.
How To Write a Review That Sells
The ultimate challenge for a blog review writer is producing a review that is honest, but still converts. When done correctly, you can maintain your credibility as a review writer and still generate revenue on your blog.
Here are some tips to help you draft up your next successful product review.
