Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

This is a guest post from Mwangi, as I know him from the Blog Mastermind program. He is by far one of my best students and an extreme-action taker. He came away from Blog Mastermind with a new love for Podcasting and has put together this guide for us on how to create a successful podcast.

Mwangi recorded an audio version of this article, which for obvious reasons makes sense – you can’t talk about podcasting without including one. I also recommend you go grab Mwangi’s Podcasting Manifesto from MyPodcastingTutor.com if you are interested in learning more from Mwangi – it’s free.

Audio Version Of This Article

Download the MP3 [ 10 Minutes - 2 MB]

Hi! My name is Tony Chomba Mwangi Njanja (yup 4 names….including the English one ) and I am a Blog Mastermind Graduate and Mentor.

Thanks to Yaro, I not only have my own blog, but more importantly, my own podcast.

What I Learned from a Big Haired Man Called Yaro

While digging through the six months of Blog Mastermind lessons, I came across Lesson 17 on Podcasting.

This lesson changed my life, and now, many months later, I have more than a dozen podcast episodes under my belt.

I not only applied the lesson to my own podcast, I used the information to get in touch with and interview the best of the best of the best in the worlds of podcasting and video blogging.

We aren’t talking about just anybody here. We are talking about the Yaros, the Paul Colligans and the Gary Vaynerchuks of the world.

Below are 7 lessons that have come from the combination of my experience and their brilliant insights into how to take podcasting technology and use it to create your own media empire.

#1: You Must Own Your Podcast

This one comes straight from the “King of Podcasting”, Paul Colligan. You must:

• Own the domain name of your podcast
• Bankroll the hosting of your podcast
• Own the RSS feed of your podcast
• Own your podcast copyright

As nice as the folks at Wordpress.com, Blogger, Blogtalk Radio and Co. are, it is absolutely crucial that you’re in complete control of the rights and the destiny of your podcast.

The way to go about ensuring that this happens is:

Read the rest of this entry >>

One of the biggest advantages of building an authority blog in your niche is you start to get the attention of the big players in your industry.

This is a HUGE advantage – In fact it can be the difference between operating your business in obscurity and struggling to convince anyone to promote your product, to becoming a big player yourself when you have A-list joint venture partners promoting your work.

If you don’t have an authority blog there really is only one other surefire way to get on the radar of the guys and girls with the big email lists and the big blogs – get in their face at an event.

You see this photo?

That was taken at Rich Schefren’s Strategic Profits event last year in February. It features Rich on the left, me in the middle and Mike Filsaime on the right.

If you don’t know these two guys, it doesn’t matter, but what does matter is the size of their email lists and influence. Rich just won the StomperSMARTS affiliate competition, so he sold more of that course as an affiliate than any other and it’s safe to say his email list is way over 150,000 people now – probably over 250,000.

Mike is known for his viral marketing power and his goal to build the largest email list. I have no idea how large his list is now, but I suspect it’s over 500,000 subscribers, which is insane, and he’s constantly in the top 10 of affiliates for the Internet marketing niche.

The reason I mention these two guys is that thanks to attending an event I put my face in their sphere of attention. Since then we have met again and spoken over email and on calls. To put it simply, these two guys are now willing to promote a product of mine assuming it is quality. Just having Mike and Rich on board as affiliates is enough to launch a business and these are two of the most valuable relationships I have.

It all started after attending an event.

Rich’s Next Event In Disney World in February

If you currently operate in the Internet marketing, business or social media industries then pay attention to this. Rich and his Strategic Profits business are putting on their next event coming up in February. It’s called “New Beginnings” and it’s in Disney World!

If you want a chance to meet some of the best of the best and begin relationships with people who could become A-List partners for your next launch, this is an event worth attending. You can check out the full details at -

http://www.strategicprofits.com/live1/

There are various levels of price, but you can get a ticket for under $1,600 if you just want to attend the main event for 2 1/2 days, February 24-26 2008.

Here’s the spiel I just received via email…

Read the rest of this entry >>