All you sensitive types out there reading this are going to know exactly how I feel right now.
Someone just unsubscribed from my email list telling me that what I was teaching was “too basic and boring“.
Ouch.
Yeah, that hurts. But he or she is probably right. What they are learning from me is too basic and boring. I’m not providing them with what they want. They know everything I’m teaching already. Damn, well I guess I can’t help everyone.
Here’s a lesson for your sensitive business owners - you can’t be everything to everyone. The simple fact is you have only a small segment of the population that can actually benefit from what you do. Every so often someone who is not your target market is going to start sampling your goods and wonder what all the fuss is about. Eventually, after they are sick and tired of all your boring content they will tell you you suck and leave, maybe never to be seen again.
Ahh, but that’s okay. You want them to leave. It’s a relationship that just wouldn’t work out. You would spend all your time convincing someone that they should like you yet no matter what you do they just never feel it. They can’t. They are not your target market and you waste all your energies for nothing. Don’t bother, say goodbye and get back to work helping your fans, your groupies.
Your target market will love you. It will be so clear when you find the right people to help. Everything you say and do will be like a revelation to these people. They will eat up everything you put out, feed you fantastic compliments and spur you on to grander exploits that only praise and being appreciated can stimulate. This is when your true masterpieces emerge, when you find the people that love you.
Thankfully Germinsky from DigitalProfitz.com just sent me a private message in the Entrepreneur’s Journey Forums that said:
Hey Yaro Just wanted to let you know that your blog rocks, I’ve just began learning about internet business (website advertising and all that) and I usually check your blog once or twice a day for advice!!!
That just makes it all worthwhile. Ahh, can you feel the love. Thanks for the comments Germinsky, I really appreciate it and it was perfect timing.
Remember you are a master business person, confident in your abilities and eager to help those who can most benefit from what you do. The unconstructive negative feedback just washes off you. Positive feedback boosts your creativity to produce your best work yet. Let’s get to work entrepreneurs.
Yaro Starak
Sticks and Stones
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