Entrepreneurs-Journey.com

I wanted to use the word “honesty” in the title for this blog post, but I expect the word “Lying” will pull more attention. However don’t let that mislead you, this article is about using honesty in your marketing, not lying.

At the start of September you may recall StomperNet offered their Stomping The Search Engines 2 course for the cost of shipping if you were willing to try their new print newsletter. They made money off this offer because of the multiple upsells involved during the ordering process and the potential for rebills if customers decided to stay subscribed to the print newsletter.

I had no problem with this offer, in fact I thought it was a good deal and promptly blogged about it and sent a notice to my newsletter too.

Besides a brief hiccup that killed the opening day, StomperNet did well, and many of you, my readers, grabbed the offer.

A few days later Brad and Andy at StomperNet decided to up the ante a little and with the help of many of their top Internet marketing friends, put together a bonus package that was, well, a little over the top.

Guys like Ed Dale, Jeff Johnson, Jeff Walker, Rich Schefren, Mike Filsaime, Paul Colligan and Shawn Casey (and others) gave everything from teleseminar downloads, audio files, free months in coaching programs, reports and more on top of what was already offered by StomperNet, just for the cost of shipping. That offer has since passed, though you can still buy the course and trial the first month of the newsletter if you pay for sending it to you.

Why Do They Do This?

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