How To Make Money Online Part 2 – What Product Should You Sell?
After I finished writing my previous article that featured a very basic diagram of the three steps you go through to create an online conversion process (the Squeeze Page, Email Follow-up and the Sales Page), I was struggling with what to title the article. In the end I went with the decidedly simple, “How To Make Money Online“, and please read that article first if you have not already before finishing this article, otherwise this article won’t make sense to you.
If you’ve done keyword research in the Internet marketing niche then you will know that one of the most heavily searched for terms is “how to make money online”. That is the reason why so many bloggers use that phrase in their blog articles and blog title, if their topic is something to do with online business. The hope is to rank well for that term and get some search engine traffic as a result.
Personally I’ve never believed in going for the very top, most competitive terms. I consider blogs much better for a Long Tail search engine strategy, targeting secondary keyword phrases with each article and thus ranking well for lots of different terms. A blog can attract plenty of traffic from Google without ever ranking well for a very popular phrase, simply because it ranks well for hundreds of not quite as popular phrases. The traffic is much more targeted because of this, since secondary phrases are more specific in nature.
If you’re confused by this and have never heard of the Long Tail, please read my primer article here –
My choice to use the “How to make money online” title on the previous article (and this article too now) was made because I couldn’t think of anything else more applicable. Since that article covered the “macro” viewpoint of how to make money online, I felt it was the best title.
I stated in the previous article that my diagram was missing two key ingredients -
