When Is The Right Time To Launch Your Product?
During the last coaching call I did with my members the question of when is the right time to launch your product online came up repeatedly from different people.
The question isn’t about timing in terms of day or night, or what day of the week, or time of the year you should launch, rather what conditions need to be in place to expect a successful opening campaign. Here’s what we’re talking about…
- How many subscribers do you need on your email list?
- How many RSS subscribers on your blog should you have?
- How many unique visitors to your websites do you need?
- How many affiliates do you need?
- How many sales should you expect given certain numbers?
All these questions and many more make up part of the answer to the overall question of when you can consider yourself ready to launch.
It is difficult for me to answer this question with anything concrete because every market is different. However I understand the need for ballpark figures and some sort of reassurance from someone who has launched before, especially if they are your coach and mentor.
What Are The Benchmarks?
Inside Membership Site Mastermind I alluded to the number of around 5,000 subscribers as a good target to aim for before launching, which ideally should be email subscribers if possible.
You can include RSS subscribers, Twitter followers, Facebook friends and fans too, but generally these contact points are less responsive and less targeted than email. Email subscribers, especially when they come through from a targeted incentive like a free report or email course, are more qualified, hence more likely to buy.
Another metric you can look at that is relevant is the open and click through rates of the emails you send. While it’s nice to have 10,000 email subscribers, in most cases you are lucky if 25% of them even open the emails you send. If you’re getting 10% or more of them clicking your links, you’re doing very well.
Given that opening an email is easier than clicking a link, which is easier than making a sale, you can see why it’s important you understand the reality behind the numbers you currently get.
If you don’t track the open and click through rates on your emails, you should start. Outside of this data you can look at unique visitors to your blog or website as another estimate of how much traffic you can expose to your offer, but understand knowing how many people read your blog content is difficult to correlate to how many people will buy from you.
What Metrics Should You Analyze?
The Membership Site Masterplan Is Now Available
Again From March 2010
My coaching program on how to launch your own information product online is opening for a new intake of members from March 2010
If you want to work with me to launch your information product online and you have some money to invest in your education, click the link below
It’s been a long time coming, but my latest free report is live and ready to download.
The Membership Site Masterplan is a walk through of all the ingredients necessary to make money with an online membership site, based on the model I used to launch two six-figure membership sites in the last two years.
You can download your complimentary copy from here -
What Is In The Masterplan?
The Masterplan is a content report. By that I mean I wrote it to be a standalone document that provides real value, and is not just a light lead-in report that essentially only promotes a product, and isn’t going to teach you anything helpful.
Of course the reason why I invested so much time to produce this report and give it away for free is because I expect many of you to read it and then decide that you would like to take my membership site coaching program too, but that’s entirely optional.
The Masterplan is a solid guide to my system for launching successful membership sites. In the report I take you through the following process:
- How to find topics for a membership site
- How to develop preeminence, which means people choose to join your membership site over all the other options
- What sources of traffic I use to bring members to my site and build my list
- What technology I use to deliver content (this is so simple, anyone can do it)
- How to make money from a membership site BEFORE you create the content for it
- How to fill your membership site with hundreds of new members in a matter of days by conducting a powerful, yet simple, launch campaign
and much more…
Click Here to download the Masterplan
My Simple Formula
The Masterplan shows you exactly how to set yourself up with the right conditions so when you launch a membership site you have a crowd of very hungry people ready to join. It will teach you how you can get started quickly (you can open before you create most of your site content), how much you should charge, how you can conduct a strategic launch, and so much more.
There is one key difference, and I believe this is the real power behind my system, which makes what I do different from most other membership site trainers.
Most people get caught up with the technology they can use to deliver their site. Technology has been the biggest roadblock for me and I expect for you too. Because of this over the past two years I’ve been constantly changing parts of my membership site process to make it as SIMPLE as possible.
I like simple. I’m not looking to get everything perfect or have all the cool features that membership site scripts can offer. I just want to deliver value to as many members as I can get as quickly as I can with as little hassle as possible. Plus I’m focused on setting it up to be an automated system so once it’s created I don’t have to work hard to make good money.
If you’re looking for a program that makes the technology challenge as simple as possible, you want the quickest path to success and you’re committed to finally creating a long term stable business, read this report.
The Membership Site Masterplan Download Page
Isn’t It Time You Produced A Product?
One of the biggest mistakes I made with my online business was waiting so long to release a product of mine own.
The next mistake I made was taking so long to realize that a membership site is the best product to sell online.
Learn from my hindsight, commit to releasing a product this year and make it a membership site.
If you’re a blogger, then you are in a particularly good situation since you can use your blog as a launchpad for your membership site. Since you are already familiar with blogging tools like WordPress, which is what I use to store the content of my membership sites, you have another advantage.
You don’t need to have a blog to make this work of course, but if you’re into blogging and you’re going to create your own product, then this is definitely the best product-creation training to take since it’s created by a blogger (that’s me).
Membership Site Mastermind Next Class
I’m opening the doors again to my training program, Membership Site Mastermind, inviting you to participate in an intensive course to get your membership site or information product up and running.
As preparation for the class, please read the Masterplan and leave me your feedback as a reply comment to this post. I’d love to know what you think of the report and I want to see you succeed with your own product this year.
Click Here to download the Masterplan
Yaro Starak
How To Make Money Online Part 2 – What Product Should You Sell?
After I finished writing my previous article that featured a very basic diagram of the three steps you go through to create an online conversion process (the Squeeze Page, Email Follow-up and the Sales Page), I was struggling with what to title the article. In the end I went with the decidedly simple, “How To Make Money Online“, and please read that article first if you have not already before finishing this article, otherwise this article won’t make sense to you.
If you’ve done keyword research in the Internet marketing niche then you will know that one of the most heavily searched for terms is “how to make money online”. That is the reason why so many bloggers use that phrase in their blog articles and blog title, if their topic is something to do with online business. The hope is to rank well for that term and get some search engine traffic as a result.
Personally I’ve never believed in going for the very top, most competitive terms. I consider blogs much better for a Long Tail search engine strategy, targeting secondary keyword phrases with each article and thus ranking well for lots of different terms. A blog can attract plenty of traffic from Google without ever ranking well for a very popular phrase, simply because it ranks well for hundreds of not quite as popular phrases. The traffic is much more targeted because of this, since secondary phrases are more specific in nature.
If you’re confused by this and have never heard of the Long Tail, please read my primer article here –
My choice to use the “How to make money online” title on the previous article (and this article too now) was made because I couldn’t think of anything else more applicable. Since that article covered the “macro” viewpoint of how to make money online, I felt it was the best title.
I stated in the previous article that my diagram was missing two key ingredients -
Audio: How To Do A Successful Product Launch – Interview With Michael Cheney
Download the MP3 [ 50 Minutes - 11.6 MB]
Michael Cheney catapulted into the Internet marketing spotlight after the successful launch of his AdSense Videos (aff) course. Shortly after completing the launch of this product Michael released another set of videos for free which offered a behind the scenes look into what happened during the days leading up to the product launch and during the launch. It was quite fascinating to watch the money come in and see what goes on in the background of a product launch online.
I got in touch with Michael to ask for more details about doing a product launch and to find out how Michael become an online information marketer and AdSense guru. If you want to learn more about how Michael arrived at the position he is at today and also some really good stuff about product launches you will enjoy this podcast.
Show Notes
- The first half of this interview is an introduction to Michael Cheney and how he became an Internet marketer
- We then moved to some very specific details about doing a product launch, including -
- How to set up the affiliate system
- Why he chose Clickbank (aff)
- How he found joint venture partners
- We finished up with some advice on becoming an Internet marketer
