How To Make Your Blog Boom Regardless Of The Economy
This is a guest post by Shane Lashley, who blogs at www.InnovativeEconomy.com. If you have any questions for Shane after reading this article (I know I did!), please leave comments addressed to him.
The same economic meltdown that has wiped out stock portfolios is already opening opportunities for savvy bloggers, both entrepreneurial and corporate, to generate new – and more – revenue. This is not an opportunity to exploit those hardest hit. Rather, it’s an opportunity for bloggers to become a part of the economic recovery, and to help others and themselves at the same time.
At the heart of the opportunity are the rights to innovations owned by individuals and companies alike. These rights are referred to as “IPR” (Intellectual Property Rights). Some familiar with Internet marketing may have been introduced to IPR through Private Label Rights or Resale Rights for content. But the universe of IPR is far more comprehensive and it is rapidly becoming very friendly to bloggers.
Intellectual Property (IP) consists of patents, copyrights, trademarks and trade secrets. IPR refers to the various rights attached to each form of IP, rights that can be transferred, shared, quantified and monetized. IPR exists across all industries in all free-market economies, and is the single largest source of value in many U.S. companies. Many other countries are experiencing strong growth in their development of IP and their reliance on IPR.
Bloggers are now in a great position to secure IPR that will generate revenue streams through tough economic times and continue to perform during the recovery. But in order to extract the value of IPR, there must be a market for the product it represents. That’s where blogs begin to add their value.
