Nov 14 2007

The Secret To Big Profits Selling Affiliate Products From Your Blog

Are You Stuck With Affiliate Blogging?When I posted my September blog earnings of $10,899.83 a few readers replied asking for advice with affiliate marketing. Given nearly $4,400 of that income was from affiliate sales – the largest single source of income – it’s easy to understand why people want further explanation in this area.

I’ll be frank with you, the area I make money from affiliate sales, is a highly competitive one, and I would probably make about twice or thrice as much money if I was doing what I do in a different niche. Selling affiliate offers to people interested in making money online is one of the hardest markets to sell in because it is over saturated and people are very skeptical. Unless you are the Rich Jerk or John Reese, two guys with huge email lists of people who love to buy Internet marketing products, you will struggle in this industry.

If I didn’t enjoy the topics of blogging and Internet business (especially combined together) and I was more interested in affiliate marketing just for the sake of money, I’d enter other affiliate markets like dating or ring tones (although these are quite saturated too) or go hunting for under serviced niche markets, where Internet marketing techniques will work even better because people are not used to them. A search of the various products you find at affiliate networks like Commission Junction and AzoogleAds provide plenty of inspiration for industries to enter as an affiliate marketer, beyond selling make money online products.

Not surprisingly, the Internet marketing industry is one of the most mature when it comes to Internet marketing tactics and as a result, the customers are over exposed to all the techniques we love so much, such as – namesqueeze pages, email marketing, sales copy, testimonials, etc. That’s not to say there is no money to be made, but you really need to be on top of your game. Other industries will be more forgiving.

I’ve been tempted many a time to jump ship after experiencing conversion rates lower than 0.1% on promotions I’ve done for Internet marketing products, although that might be more to do with the type of person I attract rather than the market itself.

The lesson here is that if you plan to enter the affiliate marketing arena and focus on Internet marketing products expect serious competition, and you better know how to find people who buy, which is an art form in itself!

With that out of the way, let’s take a look at how you can use a blog make affiliate income.

It Starts With The First Sale

First SaleThe first money I ever made from affiliate marketing came from my blog. The grand total – $13 – and that was a couple of days after posting the article I had spent two hours slaving over hoping to make some big cash.

At the time I had an audience of 500 readers a day, although that may have been over exaggerated because I was using Webalizer to track my numbers, which generally provides a higher total compared to other statistics packages (Google Analytics for example shows less than half the visitors that Webalizer does). I was told about 2% is a reasonable conversion rate from people who know these things, so I assumed that would mean I would get at least 10 sales based on 500 readers.

I was like – Wow! if I can get 10 sales of an affiliate product that pays me $13 per sale, then all I need to do is write a great blog article to make $130 bucks! Do that a few times a week and you have a pretty darn good income, was what I thought to myself.

Rather than put in a half-hearted effort I wanted to be genuine and recommend something I knew was good, which I had used myself, from someone I respected and wasn’t too expensive (I didn’t think my readers had a lot of money at the time). I wrote my blog post, talked about how good the product was, used a little bit of scarcity because I thought the product offer was due to finish at the end of the month (turns out it wasn’t), published the article and then went to bed.

You can see the article here (incidentally the offer is still active – so much for scarcity!) -

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I woke up the next day, powered up my computer, opened up my browser and email, and excitedly looked to see if I had made any sales during the night.

Read the rest of this entry >>

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