Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

I’ve been inspired by the pure madness that is Gary Vaynerchuck to get in front of the camera and do more video. I hate making promises I can’t keep, so I’m not saying I’m going to stick to a strict schedule, but you will definitely be SEEING more of me, so be prepared…this could get scary.

Jeff Walker has offered his Product Launch Formula 2.0 course two times now. He opens it up for a week, takes on a bunch of students, closes the doors and the course begins.

He’s about to open the doors again for the 2009 intake, and you really don’t want to miss out if you’ve never done this course before.

The program opens again on Wednesday 15th of April, and you can join from that date onwards here (it usually stays open for about a week) -

http://www.productlaunchformula.com

I’ll have some bonuses for people who order through my link too, so stay tuned for that.

If you are planning to release a product online sometime in the next 12 months and have you haven’t studied the Product Launch Formula, then you’re making a mistake. I’ve used the formula now five times and every time it’s blown me away in terms of how many people have purchased my offer. It just works and you need to get this foundation training under your belt if you really want to make big bucks online.

I honestly recommend this as the number one course to do in Internet marketing that you pay money for. There just aren’t any other guys out there with Jeff’s experience and since he teaches the program personally, it’s a great opportunity to learn from him directly.

One Of The Best Case Study Videos Ever

I published a link to this video when Jeff first released it and it became one of the most popular posts on this blog ever.

The video presents one of the better teaching case studies out there in a niche that isn’t Internet marketing or make money online. It’s about a guy who makes money selling a board game about HERBS. Not an exciting topic to me, but it becomes exciting when you hear him break down how he does automated product launches and makes $9,000 a month selling a board game online.

Jeff explains how his student, the herb expert, pulled off this amazing feat and breaks down the exact process he went through to launch his board game in the free video you can watch here -

Food stamps to six figures video

What Is Product Launch Formula?

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The prelaunch phase of a product launch in many ways is more important than the actual launch itself. During this period you have to decide what to give away, if anything, what marketing message to focus on, how to source the content and how to distribute it.

A successful prelaunch is all about building excitement and anticipation, but also - and this is critical - cutting through the noise and grabbing people’s attention through the power of your message.

You also use prelaunch content to address the major issues affecting your potential customers and deal with any justifications they may have for not purchasing your product.

The New Blog Mastermind Prelaunch

This week I’m about to kick-off the prelaunch for Blog Mastermind and I’ve been thinking about what to present as a demonstration of how much my training program can help people really leverage the power of blogging.

The Blog Profits Blueprint is available but I won’t be using it as my only launch tool. I certainly recommend it to everyone as the best introduction to the world of making money from blogging and as a great taste of what the full Blog Mastermind program is about, but if I want to make an impact I need something fresh - new ideas and new media.

Concepts For A Successful Prelaunch

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Tonight I’m heading to the bright lights of Las Vegas and no, it’s not to gamble and drink since I don’t do either, although I do intend to see a Cirque Du Soleil show.

This is my first trip to Las Vegas and the main reason I’m heading there is for a special invite-only mastermind session with the top affiliates from the recent Product Launch Formula 2.0 release from Jeff Walker.

Normally I’m no where near the top of the affiliate standings but recently I’ve been able to get into the top 30ish area quite consistently, peaking at top 15 for StomperSMARTS and making the cut for the special invite to the mastermind with Jeff and his partners for the PLF 2.0 launch.

Here’s a list of some likely attendees in Vegas -

• Rich Schefren
• Tom Ham
• Mike Filsaime
• Tom Beal
• Joe Jablonski
• Ed Dale
• Colette Marshall
• Mark Widawer
• Brian Clark
• Willie Crawford
• Jeff Dedrick
• Tim Houston
• Michael Cheney
• John Carlton
• Stan Dahl
• Shawn Casey
• Ray Edwards
• Greg Poulos
• Dave Mizrachi

I’m looking forward to meeting some of these people in person, who I only know from names on websites and in emails.

Sedona and Chicago Next

After Vegas I’m renting a car and doing a road trip to Sedona for a brief holiday, then driving on to Phoenix for just long enough to catch a plane to Chicago. I’ve got a couple of days in Chicago then I’m back home to Toronto where I move into new house down at the beaches.

Throughout this trip I’ll have my trusty video camera and hopefully get a chance to do some more wandering entrepreneur posts, so stay tuned.

If you want to keep up with the latest details on this trip, make sure you subscribe to my Twitter feed.

You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.

Some might argue that it’s the hype - the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.

You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.

I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products - the prime targets of the naysayers.

I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas - the nuggets - are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.

Here are three examples -

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