Tap Massive Leverage: How To Gain Access To Inner Circle Top Affiliates
If you plotted the growth of my business the chart would look like a steadily increasing line, punctuated by a handful of spikes a couple of times a year.
The first big spike in growth occurred in 2007, which was the first launch I ever did of the Blog Mastermind coaching program. Every aspect of my business grew during that two week period. My email list tripled in size and my income increased by almost the same margin.
Going forward, each new spike came thanks to some kind of launch. Whether it was a new product, closing access to a product or reopening of a closed product, each time I did some kind of launch campaign, the growth numbers shot through the roof.
This is obviously an endorsement of the launch process, and we all owe Jeff Walker a debt of thanks for bringing this style of marketing to our industry, however it’s worth taking a closer look at why the launch works.
The 80/20 Rule Of Product Launches
The launch process is a complex and subtle beast, which on the surface appears relatively simple. You release some great free stuff, have your affiliates promote it like crazy, open the doors to your offer with some kind of limitation, sell heaps, make a ton of money, and bamb!… done.
Once you do a few launches you start to see how intricate the variables are, and how important the psychology behind the process is. Everything needs to connect, to be coherent, to reinforce the same message, create excitement and flow together.
As daunting as that might sound, the process is actually quite forgiving, as long as you get a few variables right. You can “stuff up” many aspects of the launch process and still succeed. You can forget to do things, use lazy copy in your emails, and even leave parts out altogether, as long as you have the most important variables.
So, what are the 20% or less of components that go into a launch that count for the 80% or more of results? Here’s how I see it…
Cement Your Expertise: Create Your Own Language Identifier
I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.
If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.
I’ll explain exactly what this is and how to create one in a moment, but first I want to clarify some key traits of your modern day expert, or maven, a term brought back into popularity thanks to the proliferation of Malcolm Gladwell’s The Tipping Point book.
There Is No True Expert
I have to begin by clarifying that there really is no such thing as a true expert.
Every person on this planet is in a constant state of change and will spend their entire life learning new things. It’s impossible to ever repeat the exact same experience, hence everything is new in the moment that you experience it. In a sense we are all students, not experts, and always will be.
Certainly some people know more than others, but even a person who knows more than anyone else on the planet about a certain subject, only knows a teeny-tiny percentage of the total knowledge they could accumulate.
You could say it’s impossible to ever become a true expert unless you can accumulate infinite knowledge. Infinite knowledge is not something generally experienced in the physically realm, so as we tend to do in our world of relativity, we use a method of comparison and say someone is an expert, in relation to someone else.
Expertise Is A Perception
The key to establishing expertise is to create the perception in a large enough group of people that you know what they don’t, and in particular your knowledge resulted in you experiencing or having something that they recognize as relevant or important to them.
The point here is that truth really doesn’t matter. Of course you don’t want to falsely project you know something you don’t, and then find yourself in a situation where you have to demonstrate your knowledge. This could lead to you being labeled a fraud, and it’s a lot harder to rid yourself of a bad reputation than it is to establish a good one.
The “truth” that matters is how other people perceive you. Every person who comes into contact with you will look at you through their own set of glasses. You have the power to influence those glasses using the power of persuasion.
What Is A Language Identifier?
The $9000 A Month From A Board Game Case Study Revisited
I’ve promoted many, many products over the past five years of blogging and if you were to ask me what sold best, I’d very quickly say – Product Launch Formula.
I don’t know the exact amount, but I’m confident I’ve generated over $100,000 in sales (probably closer to $150K) of just this one product through each incarnation its creator, Jeff Walker, has released.
This is a real testament to the quality, relevance and power of the strategies and tactics Jeff has taught us over the years. I personally have benefited directly and indirectly more from this one system than anything else I’ve ever studied in Internet marketing. I’ve applied the launch formula to every release of every product of my own, and learned a tremendous amount from other marketers using the techniques. It’s truly life changing stuff, when you apply it.
Simply put – if you’re selling something online you are CRAZY if you don’t know and apply what Product Launch Formula teaches. It’s fundamental training in online selling psychology, which I suspect is a very good reason why it’s sold so well for me as an affiliate product.
The End Of Case Studies
One thing I can unequivocally state is that my blog readers LOVE case studies.
Some of the most popular blog posts I publish are the podcast interviews I do with people who started with nothing, went to work to build an online business, and ended up making big money. These stories are inspiring, educational, and of course great marketing materials too when you use them as part of a lead-in to releasing a product.
This is a tactic taught inside Product Launch Formula, which makes sense, since Jeff uses lots of case studies to promote his own product.
Unfortunately due to the new rulings by the Federal Trade Commission in the USA regarding case study testimonials, Jeff’s decided to be extra cautious and remove the case studies from the web.
Before he does this there’s one particular case study you HAVE to listen to if you haven’t already before Jeff takes it down.
It’s called the Food Stamps to Six Figures case study, or sometimes the Horizontal Helix case study, but I prefer to call it –
The $9000 A Month From A Board Game Case Study
Just enter your email on that page and you will have access to stream or download the case study immediately.
I also did a write up after listening to the case study myself, which you can read here – $9000 A Month From A Board Game?
Product Launch Formula 2.3+ Opens One Last Time Next Sunday
On Sunday and Monday, the final days before December 1st when the new FTC rulings come in that are forcing Jeff to take down his case studies, Jeff is opening up the doors to his Product Launch Formula 2.3+ version of his course (that just means it’s the newest version, lol).
I’m not going to push this too hard as many have already purchased this course. If you have the money for it, it’s a must-have training program, if you don’t, at least listen to the case studies Jeff is giving away before he pulls them down next month – they are free.
I’ll have some bonuses for those of you who order the course through my affiliate link, which I’ll tell you about via email before it opens on Sunday.
In the meantime, go listen to the $9,000 Herb Board Game Case Study before it’s taken offline –
Product Launch Formula 2.2 Easter Monday Video
I’ve been inspired by the pure madness that is Gary Vaynerchuck to get in front of the camera and do more video. I hate making promises I can’t keep, so I’m not saying I’m going to stick to a strict schedule, but you will definitely be SEEING more of me, so be prepared…this could get scary.
Product Launch Formula 2.0 New Student Intake This Wednesday
Jeff Walker has offered his Product Launch Formula 2.0 course two times now. He opens it up for a week, takes on a bunch of students, closes the doors and the course begins.
He’s about to open the doors again for the 2009 intake, and you really don’t want to miss out if you’ve never done this course before.
The program opens again on Wednesday 15th of April, and you can join from that date onwards here (it usually stays open for about a week) –
http://www.productlaunchformula.com
I’ll have some bonuses for people who order through my link too, so stay tuned for that.
If you are planning to release a product online sometime in the next 12 months and have you haven’t studied the Product Launch Formula, then you’re making a mistake. I’ve used the formula now five times and every time it’s blown me away in terms of how many people have purchased my offer. It just works and you need to get this foundation training under your belt if you really want to make big bucks online.
I honestly recommend this as the number one course to do in Internet marketing that you pay money for. There just aren’t any other guys out there with Jeff’s experience and since he teaches the program personally, it’s a great opportunity to learn from him directly.
One Of The Best Case Study Videos Ever
I published a link to this video when Jeff first released it and it became one of the most popular posts on this blog ever.
The video presents one of the better teaching case studies out there in a niche that isn’t Internet marketing or make money online. It’s about a guy who makes money selling a board game about HERBS. Not an exciting topic to me, but it becomes exciting when you hear him break down how he does automated product launches and makes $9,000 a month selling a board game online.
Jeff explains how his student, the herb expert, pulled off this amazing feat and breaks down the exact process he went through to launch his board game in the free video you can watch here -
