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This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees… Read the rest of this entry »
Last article, I kicked off this series with part one of how to write a headline:
I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them stop and read the rest of your copy.… Read the rest of this entry »
Copywriting is an integral part of your marketing process. It is your 24 hour salesperson that works for you rain, hail or shine.
The power of marketing can be seen in the fact that good marketing can sell bad products, but it is difficult to sell a good product with bad marketing. I am … Read the rest of this entry »
Keeping “your finger on the pulse” is a phrase I use to describe how entrepreneurs should keep in touch with their niche markets or keep up-to-date with market trends in general. This is vitally important especially if you are working online. At times, when we work online, it is very easy to get caught up in your own little … Read the rest of this entry »
An offer is the final place where you tell your potential customers what you are offering them in exchange for their money. It might be a sales page, or a sales video or a pitch on stage at an event or on a live webinar. Whatever the format, the content remains much the same and … Read the rest of this entry »
I just returned from Sydney were I attended James Schramko’s Fast Web Formula 2 seminar.
I recorded this video for you that explains some of the biggest lessons I took away from the event.
One of the things that made this event unique to me was the caliber of the attendees and the number of great speakers.
James invited … Read the rest of this entry »
Willie Crawford posted this photo up on his blog. It’s a snapshot he took at the Las Vegas networking event attended by a bunch of people, including myself and Rich Schefren, the target of my tom foolery in the photo…
Rich definitely didn’t see that coming and probably hasn’t seen the photo yet, but now he will … Read the rest of this entry »
One of the biggest advantages of building an authority blog in your niche is you start to get the attention of the big players in your industry.
This is a HUGE advantage – In fact it can be the difference between operating your business in obscurity and struggling to convince anyone to promote your product, to becoming a big … Read the rest of this entry »
I’m living in a new rental in Toronto for the first time on my own in this fair city, as opposed to living with family as I usually do when in anada. So far I have opted not to have a television since cable access seems to be the only way to get any good channels here and I … Read the rest of this entry »
