Entrepreneurs-Journey.com Down-To-Earth Advice For Bloggers and Internet Marketers

There are some sad facts about this article you’ve just started to read, sad for me as the author and sad because it reflects something unfortunate about our current society.

Today we just don’t have enough time to learn new things. Worse still, most people don’t have the motivation to improve themselves and their lives, and instead choose to use what spare time they have to seek instant gratification, short-lived pleasures from entertainment, food and other leisure activities.

It’s a universal law that what comes quickly and easily is not satisfying for a long period of time and often can have a lasting negative impact. Junk food is tasty while you eat it, but it’s not doing much good for your body. Eating raw veggies is not always the tasty option, but doing it for long enough and you start to feel good.

In the Internet marketing space the same rule holds true. The techniques that are easy to do, for example using automation software to scrape RSS content for use on “spam” blogs, is never going to make you money long term. Yet if you focus on producing quality original content on your blog, and do it long enough, you can establish an asset that delivers income for years.

There’s nothing wrong with having fun, enjoying your spare time and occasionally indulging in instant gratification behaviors, but if you want to experience long term satisfaction in your life, you need to invest in yourself and become a better person. You need to become more than most people ever aspire to in their lives.

Most People Will Not Read The Next Paragraph

I said this article is sad for me as the author because the majority of people who were exposed to this text never read this far. Even if the title was compelling enough to convince them to read the first paragraph, they likely only made it as far as one or two paragraphs, began scanning the document from there, or browsed away.

As a blogger you learn to live with short attention spans and as an Internet marketer you learn that you can do very well if you have the attention of a small group of people who love your work. This is a powerful awareness, once you accept it and learn how best to leverage the situation.

Sadly, the knowledge I just shared with you, which I gained through experience and study, and teach to others through this blog each and every week, is insight most people will never become aware of, let alone go on to benefit from by starting their own blog or Internet business.

Pay Attention And Learn A Fundamental Truth

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I’m going through Eben Pagan’s Wake Up Productive (currently closed) video training program (Eben is fast becoming my favorite mentor) and one of the first starter tasks is to write down everything you are thinking about so you can “clear your mental desk”.

This reminded me of a technique I first came across from John Reese called the “brain dump”. Neither John or Eben invented these techniques of course, but that doesn’t really matter. John’s Brain Dump is slightly different to Eben’s clear your mental desk, but the principle is the same.

The idea is to get everything out of your head on to paper so you can stop thinking about it. As an entrepreneur – or just a human – we have a lot of things we need to do and keep track of, especially if you have a family as well.

When I returned home from overseas as expected there were a lot of little things that needed to be done. My lawn had grown to about a meter high, and needed cutting. My house needed a good clean. I had to buy food, pay bills, sort out my car registration, and all kinds of odd things – and this doesn’t even include the business tasks!

Over the first few weeks my brain kept collecting things I had to do and storing them for later. As I worked on the computer and walked around my house, certain objects or emails would trigger a reminder of something that needed to get done. This actually causes stress as your brain is constantly feeling the pressure of needing to do something but not actually getting it done.

I’m fairly good at dealing with that kind of stress as I tell myself to be patient and get it done when I can, but that doesn’t make the problem go away and of course, the task needs to get done eventually. It pays to become aware of how you think when it comes to task accumulation in your brain.

This is not a new problem for me, but thanks to Eben’s course I was reminded of a solution to help deal with mental clutter, especially during periods of new starts, in my case returning home from overseas and the new year beginning.

How To Brain Dump

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When I got home from my travels I finally had some time to go through some of the DVDs and CDs that came in the mail from various purchases I had made.

I bought Traffic Secrets 2.0 from John Reese when he released it mid last year and Frank Kern was nice (smart) enough to throw in a couple of bonus DVDs to the first group of buyers, and I was one of them.

I’m a fan of Frank Kern simply because he’s a good entertainer in his videos and obviously he’s great at selling through email when it comes to Internet marketing products, but to be honest I’ve never been blown away by his marketing advice. That being said, I’ve never seen much of his work outside of his free videos, so I really need to spend more time with the surfer dude slash internet marketer.

With Traffic Secrets Frank threw in two DVD presentations. One of his very early Mass Control presentations and another on Core Influence, which I thought was the better of the two and the one I want to talk about now.

What Is Core Influence?

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My copy of Traffic Secrets 2.0 from John Reese arrived last week and I’m about to dive in and study the resources.

Here’s a short video of me going through the product -

If you haven’t ordered your copy it’s not too late, you can purchase Traffic Secrets 2.0 and you are still eligible for my bonus, an invitation into my private Traffic Secrets club, including access to the members only forums and live teleconferences with me.

Over 50 people have already ordered through my link and so far the feedback on the course is very good. John’s produced a really polished product.

The study package and access to the Traffic Secrets 2.0 live community costs $397 and in my case I think that’s great value because just a 1% increase in my sales as a result of a boost to my traffic easily recoups my cost, but I expect it will help me a lot more than that.

For more information about what is in the package, see here –

http://www.trafficsecrets.com/home

If you can’t afford to buy Traffic Secrets 2.0 you should at least spend some time watching the free videos John released in the lead up to the product launch if you haven’t seen them already. Here are the links -

• Traffic Secrets 2.0 Video – John Reese Presents 10 Traffic Tips
• Traffic Secrets 2.0 Video: How To Use Software As A Traffic Generation Tactic

How To Claim The Bonus

After ordering Traffic Secrets 2.0, send through your receipt to supportATblogmastermind.com and I’ll send you details for the private club with me.

http://www.trafficsecrets.com/home

No doubt what John teaches me will influence some of the future posts at this blog. I won’t be able to go into as much detail as the full training package does, but hopefully I can share a few nuggets based on my own interpretation and testing of the techniques.

Yaro Starak
Traffic Tactician

John Reese just released the third and final launch video as part of his Traffic Secrets 2.0 release.

You can watch the video here –

I just finished watching it and it was great stuff, just like the first two.

In case you missed John’s first two videos released last week, make sure you head to this page to watch them before watching this one, they follow in a sequence.

http://www.trafficsecrets.com/home/

Marketing With Software

Something very few people implement as an online traffic technique is to build software applications. I will stick my hand up as one of those people too and after watching John’s third video I am REALLY excited about the potential. I was busy taking notes during the video, jotting down ideas for software apps I would like to make as marketing tools for my current projects.

It’s clear John thinks big when he considers how he will generate traffic. The application of a successful software marketing strategy can result in hundreds of thousands to even millions of visitors – we’re talking mainstream big, maybe not quite Facebook levels, but at least within the same playing field as some of the most popular sites in the world.

I can see why this strategy is so powerful. Very few people do it and even fewer execute it well if they try. If you can – as John suggests – make an online user-content generated software application, the potential for growth is tremendous.

Video Breakdown

John begins the video with strategic advice regarding why this tactic works and how he has implemented it himself in the past, then presents real world suggestions for software applications and offers tips on how to find the people to build the software for you.

I won’t reveal everything from the video, but a couple things I thought worth repeating even though they might seem obvious to some when creating software are -

• Test programmers with a smaller project first regardless of how good their ratings may be within a freelance site
• Create extremely detailed specifications for your project

There’s a lot more advice and some great suggestions from John that I know will spark ideas for you while watching the video, so make sure you take notes when inspiration strikes. Here’s the video link again –

http://www.trafficsecrets.com/home/v3.html

The Sales Pitch You Just Have To Watch

The second half of the video is the sales pitch, since obviously John is promoting his new training program Traffic Secrets 2.0.

What’s interesting about John’s pitch is how he’s decided to go opposite to what’s been prevalent in the last few years with Internet marketing product launches. He’s done a completely soft approach, there’s no upsells, no forced continuity, no false scarcity – pretty much any grumble people might have had about “marketing gimmicks” and John’s decided to blatantly state that he’s not doing it.

This in itself is a clever marketing tactic but it’s the execution that has to be watched. John has a very professional and clean-cut presentation style. It’s a serious presentation (no Frank Kern or Ed Dale antics here), John’s serious about his business and he’s put it all together in a video that gets the message across without any hyperbole.

And it’s worked on me – I want this product, bad.

I want it because of the videos I just watched. I want to learn John’s traffic tactics and also copy how he markets things. With John Reese you study what he says and how he says it.

John’s presentation style suits me. I like the soft sell, I use it myself all the time and I expect it’s going to pay off for him, especially as he’s priced the product lower than recent launches.

Traffic Secrets is just $397 for the product and access to any future upgrades.

During the second half of the video you will see what exactly is inside Traffic Secrets 2.0, which includes some DVDs and manuals and access to an online training resource. It’s sort of a melding between a home study and an online community, which is a nice approach.

The product goes live Tuesday 15th July 12 Noon EST and I’ll be there to buy my copy for sure.

Even if you have no intention of purchasing this, go watch the videos, see how video and a soft approach to selling can work and learn from both the content within the video and the strategy behind the video.

Here’s that link one more time:

http://www.trafficsecrets.com/home/v3.html

Yaro Starak
Borrowing John’s Ideas