What Content Do You Release During Your Prelaunch?
The prelaunch phase of a product launch in many ways is more important than the actual launch itself. During this period you have to decide what to give away, if anything, what marketing message to focus on, how to source the content and how to distribute it.
A successful prelaunch is all about building excitement and anticipation, but also – and this is critical – cutting through the noise and grabbing people’s attention through the power of your message.
You also use prelaunch content to address the major issues affecting your potential customers and deal with any justifications they may have for not purchasing your product.
The New Blog Mastermind Prelaunch
This week I’m about to kick-off the prelaunch for Blog Mastermind and I’ve been thinking about what to present as a demonstration of how much my training program can help people really leverage the power of blogging.
The Blog Profits Blueprint is available but I won’t be using it as my only launch tool. I certainly recommend it to everyone as the best introduction to the world of making money from blogging and as a great taste of what the full Blog Mastermind program is about, but if I want to make an impact I need something fresh – new ideas and new media.
