Entrepreneurs-Journey.com» launch marketing strategy http://www.entrepreneurs-journey.com Internet Marketing Blog Thu, 09 Feb 2012 12:57:53 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 What Content Do You Release During Your Prelaunch? http://www.entrepreneurs-journey.com/944/what-content-do-you-release-during-your-prelaunch/ http://www.entrepreneurs-journey.com/944/what-content-do-you-release-during-your-prelaunch/#comments Wed, 09 Jul 2008 16:52:33 +0000 Yaro Starak http://www.entrepreneurs-journey.com/944/what-content-do-you-release-during-your-prelaunch/ The prelaunch phase of a product launch in many ways is more important than the actual launch itself. During this period you have to decide what to give away, if anything, what marketing message to focus on, how to source the content and how to distribute it.

A successful prelaunch is all about building excitement and anticipation, but also –… Read the rest of this entry »

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