How To Master The Inner Game Of Business And Life
I remember a year or so ago I was trawling a popular Internet marketing forum. This particular forum has some successful marketers, but mostly the members are opportunity seeking newbies, including lots of young guys who are looking to make money online quick and care little for hard work.
I did an “ego” search in this particular forum for my name (market feedback I swear!), and came across a thread from some people discussing my Blog Profits Blueprint free report. Someone had asked how to make money blogging and my report was referenced by another member.
Some of the feedback was positive, but there was also a few replies that were along the lines of…
“It’s full of too much fluff”
“Just show me how to make money”
etc…
My report talked too much about things you control with your mind, like being consistent and persistent, finding passion and then narrowing down to a focus, and not enough about specific techniques that just make money flow like mana from heaven.
Put in other terms, these particular people wanted to know the “how” without really knowing the “why”. Unfortunately, you can make a little money by implementing certain techniques, but if you don’t know why you are doing something and how it fits into the big picture, and most importantly, how you as the owner of your business impact your results, then any success you have will be short lived.
I wasn’t really upset about these comments, rather I felt bad for people who wanted a quick fix and weren’t seeing what they were doing online as building a long term sustainable asset. They preferred to flutter from technique to technique hoping to strike it rich one day, just like miners digging for gold.
Impatient people rarely have time for “mindset” lessons, thus they will stop reading an article like this after the first few paragraphs. Discussing things like the inner game seems useless to them. In their opinion all you need to do is figure out what works and do it, there’s no need to worry about much more than that. That might work if we were all robots, but we’re not, so you do need to pay attention to your fallible human characteristics, like your thoughts and your feelings.
The Inner Game of Business
What the people in the forums were neglecting is the importance of your “inner game”. The concept of the inner game is widely used in fields like personal development, in the seduction community and is talked about in business circles as well, yet I find people often have trouble grasping exactly what the inner game is, since it’s such an intangible aspect of life.
Some people, particularly men of course, don’t like to talk about things like feelings and thoughts, when they consider what really matters are actions and outcomes. That’s true, but behind every action and the resulting outcome is a thought and a feeling. Doesn’t it make sense to track back all the way to the origin of something to make sure we have all aspects of the process congruent? Of course it does if we want success, and that’s exactly what the inner game is about.
Are You Tired Of Failure?
Life Portability: Mixing Travel, Business and Pleasure In One Seamless Lifestyle
Recently I was the willing target of several audio interviews. The topic of course, was blogging, however as is customary, most interviews begin with a little background study of the person in question.
As a result of telling my recent business history I found myself reminiscing about some of the ventures I was involved in during the previous 8 years or so. Most of them were online enterprises, but there was one experience where I was running a start-up based in the real world, an English tutoring school called “Aussie Tutor”.
If you dig into my earlier archives you will find several posts and podcasts were I mentioned my English school. It was an interesting time in my life, which taught me many lessons about business and in particular what I want from a business and what I don’t want.
Working 9 to 5 by Choice
While in charge of my school I came to fully realize what I had always known – I do not like having to be anywhere nine-to-five, five days a week.
Before I avoided a full time job specifically because of not wanting to be anywhere for such long periods of time to work for someone else. Not surprisingly, despite working for myself, I still did not like that I had to be somewhere during working hours.
Unfortunately, as a business with a physical premises, the English school demanded my presence every day unless I was willing to forgo any possible patronage that might walk in off the street. Ironically, despite my immaculate attendance, many days my English school was empty and I spent the time working online.
It didn’t take long for me to realize, despite my passion for the idea and my entrepreneurial spirit, my tutoring service was not going to work unless I made a significant commitment to it. I would need to either shut it down, or invest money and time and treat it like a true start-up.
At the time I had a growing Internet based business demanding my attention that was profitable (BetterEdit – an online proofreading service I sold in 2007). It wasn’t too hard to decide what to do next. I closed down Aussie Tutor, broke my lease and went back to working at home.
A Web Based Life
I am very thankful that I grew up during a period where the Internet also grew up. My very first casual job was web based (crafting websites for the business school at university) and my very first self created income stream came from the Internet too.
I can’t remember what life was like before the Internet, but I know it wasn’t nearly as good as it is now.
Tomorrow I hop on a plane and fly to Fiji. I’ll be there for 5 days before I board another plane where I’ll head to Hawaii. I’ll spend a week in the land of aloha, before jumping on another flight, this time to Vancouver, where a week of fun awaits. I’ll then make a short flight to Winnipeg, visit my grandmother, before settling in Toronto for 5 months. I intend to visit the USA for conferences and other fun things during my time in Canada too.

In Fiji I will be in a hotel but during the rest of my travels I’m staying in rented apartments with kitchens, private double beds and all the usual trimmings, at two thirds the price of equivalent standard hotels (I’m practicing a little 4-Hour Work Week accommodation hunting). I’ll have ample time and funds to do what I want and it’s all thanks to the World Wide Web. There’s not many occupations today that grant you this much freedom.
Ever present during this trip will be my laptop. My computer that connects me to the online world will serve as a communication tool to keep in touch with friends, family and colleagues. I’ll blog, create content, work on products, market, network and effectively live a very similar life to what I usually do at home in Brisbane.
The scenery might change, but the purpose and lifestyle doesn’t – and I wouldn’t have it any other way.
Live the Stereotype – Laptop on the Beach
We all know the archetypical image of the entrepreneur sitting on the beach with their laptop, logging on to check how much money they made during the previous night and then settling back to a day full of sun, sand and sleep – a perpetual holiday.

I’ve already written about my disdain for the traditional non-working holiday, however the gist of the laptop on the beach image is definitely something I appreciate because it represents fantastic freedom. A business that can function – and even grow – despite your absence or location in the world, and the freedom to choose when to work, how to work and what to work on, is a great business.
This is a far cry from waking up at 8am to open the doors to a 3rd floor English tutoring school.


















