Beware The Allure of The Internet Marketing Success Story
It’s day three at the World Internet Summit (WIS) in Melbourne. I’ve sat through four presentations and several mini-presentations. There’s another presentation on right now by Marc Dussault, who is at the head of the Jay Abraham organization in Australia. Marc teaches all things Jay, with the focus on host-beneficiary relationships as a means to create leverage. I’ve seen Marc present before so I can write this blog post for you.
There is a distinct difference between a conference like this one, full of people new to Internet business, and the seminar for Rich Schefren’s clients that I attended in Florida.
The main difference is the type of person that attends. At Rich’s seminar the people there, at least most of them, had businesses and they were looking to setup systems and create freedoms and stability. It was just Rich presenting, teaching how to follow in his footsteps and build a real business online.
Here at the WIS the sensation I sometimes feel is one of trepidation. The networking, as always, is fantastic and I’ve had a chance to talk to many of the speakers and meet some very successful people. That’s always the best part and on that benefit alone I’d recommend you attend conferences whenever you get the chance.
Why I feel the discomfort is because I’m worried about the 90% of people who watch these very successful people get up on stage, present their amazing stories, end with the sales pitch for their do-it-yourself products and buy into it, expecting similar results in a matter of months.
As the presenters openly tell everyone in the audience – most people who go to these events leave and never take enough action to get results. Of those who spend thousands on the packages that each presenter offers, again only a small fraction ever implement enough of what they learn to actually start making money.
The 80/20 principle, as always, is in effect. There will always be a small fraction of the whole that actually take steps to control their destiny, but I can’t help feeling bad for those who don’t, who are in the majority.
