How To Create A Product That Sells

This four part series on creating your own information product will start with addressing a vital starting point with product creation: creating a product that will sell.

In other words, creating a product that has a hungry audience.

You can have the best quality information product in the world, but if you are the only one interested in “Advanced Cardio… Read the rest of this entry »

How To Keep Your Finger On Your Market’s Pulse (And Why You Have Probably Already Fallen Behind)

Keeping “your finger on the pulse” is a phrase I use to describe how entrepreneurs should keep in touch with their niche markets or keep up-to-date with market trends in general. This is vitally important especially if you are working online. At times, when we work online, it is very easy to get caught up in your own little bubble… Read the rest of this entry »

Why Thinking Like A Fish Can Help Your Business

When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the consumer or of providing them with exactly what they… Read the rest of this entry »

How I Test The Market Validity Of A Product

My name is Leevi Romanik and I used to be a health care professional. A few years ago I was fed up with the 9-5 grind, the rat race and being unhappy with my job, but I had no idea what to do about it. I was desperately seeking more freedom, flexibility and enjoyment from work.

With some lucky breaks… Read the rest of this entry »

How To Know If Your Niche Has Enough Demand To Be Profitable

I created my first infoproduct way back in 1997. It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky. Very lucky.

Intuitively I… Read the rest of this entry »

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How To Develop A Crystal Clear Understanding Of Your Customer

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video… Read the rest of this entry »

The Secret Tactic Of The Worlds Best Marketers: Become Obsessed

I have a confession to make – I’m obsessed.

With what I hear you ask?

With cars.

I’ve officially become one of those men I never previously understood. Why devote so much of your brain space to knowing the ins and outs of every car ever made? Surely there are better ways to spend your time and more… Read the rest of this entry »

How Well Do You Know Your Customer?

I’m not 100% sure, but I believe the very first email list I subscribed to was David DeAngelo’s Double Your Dating free newsletter. At the time I didn’t realize David D. was a nom de plume (fake name) and that the real person behind the newsletter was Eben Pagan, who I would later come to know as a leading… Read the rest of this entry »

Are Blog Comments A Trustworthy Source Of Feedback?

I’ve done a lot of online launches – about eight all up if you include closing down and reopening promotions – and each one included heavy support from affiliates, some of whom run popular blogs, including Problogger, John Chow, Shoemoney, Copyblogger and DailyBlogTips.

During a launch, to get a feel for the pulse of how… Read the rest of this entry »

What Topic Should You Blog About?

I spent some time yesterday manning the live chat interface we have running on the Become A Blogger Premium sales page.

The live chat is a little innovation Gideon and I came up with to help any person who is reviewing our sales page by making ourselves available to answer any questions live.

At any given point in… Read the rest of this entry »

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