Get Rich Helping (And Selling To) Beginners

Written by Yaro

February 11, 2008 | 34 Comments | Print This Article

There’s a new poster ad campaign running in my home city Brisbane. It looks like this -

Don't Walk or Walk?

In case you can’t tell from the ad, the poster is telling people not to walk across the road when the light is red.

Duh.

What prompted this campaign was the recent spat of pedestrians struck by cars downtown because they cross the road ignoring the big red Don’t Walk symbol.

I had to chuckle when I saw this poster. The city council must be running the ad, spending thousands of dollars to do so because people need to be reminded not to cross the road when they don’t have right of way and cars are coming.

You might think it’s common sense, but sometimes the basics still need to be taught (or reminded in this case).

The Beginner Market

The poster in downtown Brisbane reminded me of an important business lesson, especially for those of you selling information online or intending to.

The beginners market is huge and in most cases you are overestimating what people already know and underestimating how much help they need.

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