3 Mistakes That Kill Product Sales (Even Before You Start Selling!)

How To Create A Product That Sells Part Three

This is the third part in the series on product creation. You can read the previous parts here:

This article will discuss the common mistakes that… Read the rest of this entry »

1,000 True Fans – Still Relevant?

I remember my first business plan.

Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template.

For… Read the rest of this entry »

What Is It That You’re ALWAYS Selling?

Commenting on my earlier post about “Time Management Secrets Every Entrepreneur Should Know,” Dennis said:

“Nice presell, Dr.Mani.”

I laughingly replied that there was “nothing for sale”.

But I lied!

Here’s why.

Let me ask you a question. What one thing is it that you are ALWAYS selling, no matter what you say or do? Regardless of which business you… Read the rest of this entry »

What Content Is Best – Audio, Video Or Text?

During our most recent live group coaching call with members of the programs I teach, I was asked what type of content is best.

The question in particular pertained to membership sites, and I was asked whether video, audio or written content was the best for keeping members in a program.

This is an interesting question. After three years… Read the rest of this entry »

You Have To Sell The Push Button Solution

Catherine left a comment to my last post – If Long Sales Pages Work, Why Do You Hate Them So Much? and there was a part of it I want to highlight -

You download a free ebook and invest some time reading it – then you get halfway through and realize that it’s nothing more than a sales

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http://yttrk.com/?a=149685&c=10137&s1=7017

Are You Drowning, Treading Water or Swimming?

A common small business start-up formula today is to offer a product or service and sell it online. If you are reading this blog chances are that describes your situation now. Perhaps you are a freelancer with skills to sell, or you decided to have a go at selling a product online, maybe through eBay or directly from a website.… Read the rest of this entry »

The Sales Funnel Explained

Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.

Basic Sales Funnel Structure

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Sales Funnel Marketing Explained

Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.

Basic Sales Funnel Structure

Read the rest of this entry »

Pricing Points, Perceived Value And How To Make More Money Per Sale

My business, BetterEdit.com, offers two services – essay editing and thesis editing. When I originally set up the business, which was nearly six years ago now, one of the hardest things to do was come up with pricing points.

Back then I wasn’t all that clued in to how important perceived value is and how closely pricing ties… Read the rest of this entry »

Free Marketing Makeover Teleseminar On March 29th

Free Marketing Makeover teleseminar on March 29th

Online marketing experts Alex Mandossian and Rick Raddatz are leading a free teleseminar looking at how to give your website a marketing make-over if it is underperforming. The teleseminar is free to join, you just need to give your email address. I suspect of course there is a nice product you can buy… Read the rest of this entry »

http://budurl.com/entrepreneursjourney

Marketing With MySpace.com

Do you know MySpace? It’s an extremely popular social friendship site frequented by a lot of teens from around the world, in particular the USA. Rupert Murdoch’s News Corp bought MySpace when it purchased it’s parent organisation for a whopping $580 million back in July 2005.

MySpace has a high value because of it’s massive userbase, which in… Read the rest of this entry »

Life Lessons Lead To Business Solutions

Or…Business Solutions Lead To Life Lessons

This article was started in July 2005 and I intended it to become a piece on how to avoid confusion and paralysis when choosing how to educate yourself. I think I may have added it to once sometime since and continued writing it again today. Writing tonight, about halfway through the article, not intentionally,… Read the rest of this entry »

Joint Ventures Are The Way To Go

Bina from WebBriefcase is the latest Entrepreneur’s Journey text link sponsor. I asked Bina to share some inside knowledge from her business experience and she offered some great wisdom on Joint Ventures.

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Yaro asked me – “What is the best form of marketing that has worked for you so far?”

I would have to say Joint Ventures. I… Read the rest of this entry »