You Are As Good As The People Around You
During the opening campaign for Membership Site Mastermind I actively observed the conversation occurring at other blogs about what I was doing.
One of the less-talked about benefits of conducting a major launch is the education you receive about your market. As Jeff Walker points out in his Product Launch Formula (PLF) program, each launch is an entirely different beast and once you begin the campaign you never truly know what will happen.
Eben Pagan, while presenting at one of Jeff’s PLF live workshops, stated something similar, explaining how each launch he has done has been different, teaching him new things as the campaign goes to unexpected places.
One of the great skills a marketer can develop is his or her ability to think on their feet and dynamically respond to what they see going on during their marketing campaign.
The very best marketers have an innate understanding of how they need to respond to what the market is telling them. For example, producing new content that is designed specifically to tackle an objection that they have observed coming from feedback during their campaign. As Jeff notes, he can “feel” how a launch is going, even before a product goes on sale.
Rich Schefren wrote an entire follow-up report to his first report (I believe it was the Missing Chapter follow-up to the Internet Business Manifesto) to specifically address a major sticking point he saw in his market. What was particularly amazing about this situation, was Rich was able to write the entire report DURING the launch campaign.
In my case, much of the content I published following up after the Masterplan report I released at the start of my campaign, contained elements designed to respond to specific rejections and talking points I saw in my market.
There were however, some things I couldn’t address during the campaign simply due to lack of resources (mostly time). There’s one thing that stuck in my mind since then that I wanted to write about here on my blog. This is a particularly important issue because I think it’s a mental hang-up you are likely feeling right now, which is significantly holding you back from success.
