maven

Cement Your Expertise: Create Your Own Language Identifier

I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.

If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.

I’ll explain exactly what… Read the rest of this entry »

You Are As Good As The People Around You

During the opening campaign for Membership Site Mastermind I actively observed the conversation occurring at other blogs about what I was doing.

One of the less-talked about benefits of conducting a major launch is the education you receive about your market. As Jeff Walker points out in his Product Launch Formula (PLF) program, each launch is an entirely… Read the rest of this entry »