The Truth About Membership Sites
I’ve read a lot of articles about membership sites at other blogs and websites. Many people who write in the online marketing space jump on the bandwagon and talk about the benefits of owning some kind of subscription based income stream. They point out the obvious, such as recursive income, the stability and significant money that can be made with only a few members.
Unfortunately, nearly every person I’ve seen write about running membership sites has never actually owned a profitable one. Despite how good the model is, most people never get off their butts and actually launch a membership site, or if they do, their site fails because there’s a fatal flaw in their execution or strategy. I find it hypocritical that people can “teach” how to make money with a membership site never having actually done so themselves.
I agree with what people say about membership sites, even if they make statements without having the experience of running one. They are not necessarily wrong, they are just repeating what others have said, so it’s hard to have faith in them as experts. Without proof, how can you really know about something?
I say the same things about membership sites that other people do; they are the best online business model I know of. The difference of course, is that I own two membership sites and have conducted many different types of membership site launches. There’s no greater insight gained about how to do something than actually doing it, so I’m in a position to pass on some real “insider” information about this subject.
Today I want to clarify something that has bothered me about other people’s commentary about the membership site model, especially from people who have never actually run such a site.
