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You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.

Some might argue that it’s the hype - the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.

You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.

I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products - the prime targets of the naysayers.

I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas - the nuggets - are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.

Here are three examples -

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There’s a well circulated understanding in the business world that the best source of increased revenue is your current customers. It’s harder to acquire a new customer compared to selling more to existing customers. The psychology behind this explains that your existing customers do not face the same level of resistance because they have already taken out their wallets and bought from you and experienced what you offer. Those who were satisfied will be eager to buy again.

While not quite as powerful as selling to a converted customer, the next best thing is selling to a person currently in the point of conversion.

Action Taken

The point of conversion is any time where a person has taken an action and interacted with your website. While it’s preferable that the conversion action is a purchase, it can also refer to an opt-in for something free. The point of conversion is also a point of escalation, transforming a visitor into a prospect or a prospect into a customer.

A similar psychology is at play at the point of conversion as to selling to existing customers, because the person has taken an action and therefore more likely to take a second action and even a third action.

Let’s look at some classic examples of how to take advantage of the point of conversion to generate more dollars.

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One of the biggest advantages of building an authority blog in your niche is you start to get the attention of the big players in your industry.

This is a HUGE advantage - In fact it can be the difference between operating your business in obscurity and struggling to convince anyone to promote your product, to becoming a big player yourself when you have A-list joint venture partners promoting your work.

If you don’t have an authority blog there really is only one other surefire way to get on the radar of the guys and girls with the big email lists and the big blogs - get in their face at an event.

You see this photo?

That was taken at Rich Schefren’s Strategic Profits event last year in February. It features Rich on the left, me in the middle and Mike Filsaime on the right.

If you don’t know these two guys, it doesn’t matter, but what does matter is the size of their email lists and influence. Rich just won the StomperSMARTS affiliate competition, so he sold more of that course as an affiliate than any other and it’s safe to say his email list is way over 150,000 people now - probably over 250,000.

Mike is known for his viral marketing power and his goal to build the largest email list. I have no idea how large his list is now, but I suspect it’s over 500,000 subscribers, which is insane, and he’s constantly in the top 10 of affiliates for the Internet marketing niche.

The reason I mention these two guys is that thanks to attending an event I put my face in their sphere of attention. Since then we have met again and spoken over email and on calls. To put it simply, these two guys are now willing to promote a product of mine assuming it is quality. Just having Mike and Rich on board as affiliates is enough to launch a business and these are two of the most valuable relationships I have.

It all started after attending an event.

Rich’s Next Event In Disney World in February

If you currently operate in the Internet marketing, business or social media industries then pay attention to this. Rich and his Strategic Profits business are putting on their next event coming up in February. It’s called “New Beginnings” and it’s in Disney World!

If you want a chance to meet some of the best of the best and begin relationships with people who could become A-List partners for your next launch, this is an event worth attending. You can check out the full details at -

http://www.strategicprofits.com/live1/

There are various levels of price, but you can get a ticket for under $1,600 if you just want to attend the main event for 2 1/2 days, February 24-26 2008.

Here’s the spiel I just received via email…

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These tips will make you a better human being in my opinion, but you have to stay on topic, so let’s focus on business.

Over the past few months I’ve experimented with some lifestyle changes. Not all of these changes were specifically about improving my business or working life, but they have enabled me to become more efficient at what I do during the day with my work. I suspect they will have a similar effect on you if you do them too.

Some of these tips, at least on the surface, might seem a bit dramatic to some people, others will laugh and say they have been doing these things for years. Either way, please read this advice with a mindset of how you could possibly implement them to help your life and your business.

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One of THE BEST Internet marketing events I have ever been to was the World Internet Summit Melbourne (you can read my recap here). For me the event was awesome not because of the content, but because of the caliber of people I met and spoke with.

In Melbourne I had lunch with Mike Filsaime and Tom Beal, met and then chatted with Mark Joyner, hung out with Daryl and Andrew Grant for the first time in person and just had a great time with all the other attendees and speakers.

The guys behind the event, Tom Hua and Brett McFall have teamed up with Mike Filsaime and his i5Gold team, Donna Fox and Paulie Sabol, to do a combined event, this time called the World Internet Main Event and it’s going to be held in San Francisco from September 13-16, 2007.

Needless to say I think this event is going to rock. Unfortunately I’m not going because I don’t want to travel all the way to the USA, but if you are in the area or can travel there and you have never been to an event like this, definitely go, it’s a blast.

In terms of content, you can expect the usual - 90% content from each speaker, followed by 10% sales pitch for the package the speaker offers. The content is targeted at relative beginners, but even if you are experienced, it’s worth going just to see how these guys and girls ply their craft. It’s quite incredible to watch the presentations even if you know most of the content - just beware the sugar rush!

Here’s the link to the information page which lists the speakers and details -

www.WorldInternetMainEvent.com

Bonus For Attendees - Butterfly Marketing

Here’s the best bit about this event - since Mike Filsaime is part of it, he’s giving a copy of Butterfly Marketing (the full digital-version script) to every single person who buys a ticket.

The cheapest way I know of to get Butterfly Marketing is $497 for the digital version, so if you were considering buying the package you may as well buy a ticket to the event and get the script and course for free!

You can check out details about the offer at the World Internet Main Event page.

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