Video: What Is More Profitable Than Selling Your Own Product?
As my Twitter followers know, I’ve been on the hunt for a stand up table to use as my work desk. I’ve wanted one for a long time because I can sometimes work long hours sitting down and my body, especially my back suffers. Standing up is much better for your body, especially your back and when I recently had Eben Pagan re-emphasize this fact in his Wake Up Productive program, I started actively looking for a tall desk.
Amazingly enough, after I tweeted about it, a staff member from Ikea representing my local branch of the store sent me a reply through Twitter pointing out some of the stand-up desks they sell. This week I went out to Ikea and bought one (well done to Ikea for being on top of Twitter marketing – I’m VERY impressed).
In this video I start with a brief demonstration of my home office set-up with the new stand-up desk and then move on to the teaching component of the video, about selling online products.
In a nutshell, in this video I draw upon knowledge gained from Eben Pagan, Mike Filsaime, Rich Schefren and my own recent experience selling information products online, to teach you what I consider a critical element if you really want to grow your online business well beyond six figures.
At the end of the video I recommend you check out what Rich is currently teaching regarding removing constraints as the next step you should take towards releasing your own product online.
Get Butterfly Marketing 2.0 For Free
To cut straight to the chase and make sure you are front of the line when the 5,000 copies of Butterfly Marketing 2.0 are released for free on March 24th, register here –
Way back in 2006 (that’s a long time in blogging years) I was busily writing an ebook that would eventually become a course, that would eventually be scrapped altogether and morph into what today is Blog Mastermind, my elite training course for people interested in professional blogging.
During this time I played around with different technologies to deliver these products I was planning. I was also studying Internet marketing and it was around this time I was actively observing the work of successful Internet marketers like Jeff Walker, Brad Fallon, Rich Schefren and…. Mike Filsaime.
Mike was relatively new on the block compared to the other guys, at least in terms of having mainstream exposure, and it wasn’t until he released something big in 2006 that he really made his mark. That something big was Butterfly Marketing, one of a handful of million dollar launches that occurred in 2006, and what truly put Mike on the map of Internet marketing superstars.
Initially I didn’t buy into the Butterfly Marketing launch because I was cautious when it came to spending $997 on a product. A few months later I was in a position to actually make use of exactly what Mike was teaching and offering with his Butterfly Marketing script, so I purchased just before the price increased to $1497 (and more recently $1997).
What Is Butterfly Marketing?
There Is A Sucker Born Every Minute
You have to love the Internet marketing world. There’s a certain amount of jaded bitterness that surfaces when you sell something that presents a make money online opportunity. Every time I promote a product related to marketing or online income generation, there are those people out there who have adopted the belief that all marketers are liars and their products are more sales than substance.
Some might argue that it’s the hype – the language used to sell Internet marketing, in particular the long sales page format, that elicits the snarky comments or the sighs of “not again” from a handful of viewers. The disdain is palpable from some people and as much as I understand where they are coming from, it would be nice to only deal with satisfied customers.
You can’t please all of the people all of the time and everyone has a different experience and mindset, which isn’t always positive. No matter what you sell, there are people who will take issue with what you do and how you do it to the point where they feel the need to publicly state their disapproval.
I’m a bit tired of negativity, so today I’m going to relay to you three “golden nuggets” from three products I purchased from Internet marketers who sell Internet marketing products – the prime targets of the naysayers.
I spent at least $1,000 on each of these information products and they have all had a positive impact on my business and returned more than their cost in increased income and resource savings. Note these ideas – the nuggets – are just a sample of what I learned from the products and as anyone successful knows, it’s the two or three really powerful ideas that make a big difference.
Here are three examples -
How To Make More Money At The Point Of Conversion
There’s a well circulated understanding in the business world that the best source of increased revenue is your current customers. It’s harder to acquire a new customer compared to selling more to existing customers. The psychology behind this explains that your existing customers do not face the same level of resistance because they have already taken out their wallets and bought from you and experienced what you offer. Those who were satisfied will be eager to buy again.
While not quite as powerful as selling to a converted customer, the next best thing is selling to a person currently in the point of conversion.
Action Taken
The point of conversion is any time where a person has taken an action and interacted with your website. While it’s preferable that the conversion action is a purchase, it can also refer to an opt-in for something free. The point of conversion is also a point of escalation, transforming a visitor into a prospect or a prospect into a customer.
A similar psychology is at play at the point of conversion as to selling to existing customers, because the person has taken an action and therefore more likely to take a second action and even a third action.
Let’s look at some classic examples of how to take advantage of the point of conversion to generate more dollars.
How To Convince A-Listers To Promote Your Product
One of the biggest advantages of building an authority blog in your niche is you start to get the attention of the big players in your industry.
This is a HUGE advantage – In fact it can be the difference between operating your business in obscurity and struggling to convince anyone to promote your product, to becoming a big player yourself when you have A-list joint venture partners promoting your work.
If you don’t have an authority blog there really is only one other surefire way to get on the radar of the guys and girls with the big email lists and the big blogs – get in their face at an event.
You see this photo?
That was taken at Rich Schefren’s Strategic Profits event last year in February. It features Rich on the left, me in the middle and Mike Filsaime on the right.
If you don’t know these two guys, it doesn’t matter, but what does matter is the size of their email lists and influence. Rich just won the StomperSMARTS affiliate competition, so he sold more of that course as an affiliate than any other and it’s safe to say his email list is way over 150,000 people now – probably over 250,000.
Mike is known for his viral marketing power and his goal to build the largest email list. I have no idea how large his list is now, but I suspect it’s over 500,000 subscribers, which is insane, and he’s constantly in the top 10 of affiliates for the Internet marketing niche.
The reason I mention these two guys is that thanks to attending an event I put my face in their sphere of attention. Since then we have met again and spoken over email and on calls. To put it simply, these two guys are now willing to promote a product of mine assuming it is quality. Just having Mike and Rich on board as affiliates is enough to launch a business and these are two of the most valuable relationships I have.
It all started after attending an event.
Rich’s Next Event In Disney World in February
If you currently operate in the Internet marketing, business or social media industries then pay attention to this. Rich and his Strategic Profits business are putting on their next event coming up in February. It’s called “New Beginnings” and it’s in Disney World!
If you want a chance to meet some of the best of the best and begin relationships with people who could become A-List partners for your next launch, this is an event worth attending. You can check out the full details at -
http://www.strategicprofits.com/live1/
There are various levels of price, but you can get a ticket for under $1,600 if you just want to attend the main event for 2 1/2 days, February 24-26 2008.
Here’s the spiel I just received via email…
