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I’ve been keeping up with the Next Internet Millionaire reality web show, usually watching an episode at lunch each week. If you have fallen behind you can catch up on all the episodes here.

While the show has its ups and downs, overall I think Joel and Eric are doing a fantastic job with this very ambitious project. Obviously I’m biased because the topic is Internet marketing so not a single episode goes by where I don’t enjoy what’s covered, but the last episode I watched, episode 10, was especially interesting because they finally focused on blogging.

Dave Taylor was the resident expert on hand to teach the remaining contestants about blogging and social media.

Watching how the contestants handle the tasks they are given is generally the most entertaining part of show and in episode 10 the assignment was particularly interesting. It was straight forward - you have eight hours to go out and drive as much traffic to your blog as you can. The students were given a ready made blog and the focus was a charity cause.

I found myself thinking that I would have leveraged the fact that they were contestants on the Next Internet Millionaire reality show and used that as an entry point, along with the charity blog premise, to contact all the top bloggers and get them to write about it. One post on a top blog would have been enough to crush the competition.

In the end one team did have an interesting approach focusing on various communities, such as LiveJournal, to attract attention. This was a good strategy because you get live people actually sitting in front of the computer at that time. If you go send out emails to people by the time you get in touch the eight hours may be over.

If you had eight hours to build as much buzz about your blog and attract links and traffic, what would you do?

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