How To Sell More By Appealing To Fewer Customers

In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP).

These two factors are critical if you want to really appeal to people. If you want your product or service to really stand out, you must differentiate what you have to offer from… Read the rest of this entry »

Market Saturation: Is It Too Late For You To Make Money Online?

The concept of making money online through websites and blogs is no longer new, but only to those that have been exposed to this industry for some time now.

The last time I checked, there are somewhere around five websites and blogs created every two minutes, which equates to millions more with each passing year. Google has been around… Read the rest of this entry »

How To Develop A Crystal Clear Understanding Of Your Customer

I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs.

After reading the comments on that video… Read the rest of this entry »

Are You Ubiquitous In Your Market?

Do you know what ubiquitous means?

Ubiquitous

“Being or seeming to be everywhere at the same time”

When you apply this term to business, to be ubiquitous means to dominate your niche.

If there is a conversation going on anywhere in the world about the thing that you do, your name comes up. When people ask where to find help… Read the rest of this entry »