The Fall of Newspapers is Nearing Completion
How do you get your news? Newspaper? Television? Internet? These are the three obvious choices, but you’d be pleased to know that the Internet is edging it’s way closer to sending printed papers into oblivion.
According to a study done by Nielsen, more than 37% of all households with internet access visited a newsite at least once weekly. This accounts for roughly 59 million people. That’s up about 4% from last year during the same time period.
The study gets even more interesting though. How about these numbers?
The younger you are, the higher the likelihood that you get your news online. The percentage for those 18-24 is 77%, compared with 25-34 year olds who are at 65%.
Income is a factor as well. Among households that make less than $100,000 56% get their news online, compared to a staggering 85% for those who make more than $100,000 a year.
Let’s not forget education. Among those with postgraduate education, 89% are online news people, compared to the 61% of those with just a high school education.
Pretty interesting stuff… don’t you think?
Bryan – EJ News
Internet Advertising Hits A Roadblock
The internet advertising world has turned into a multi-billion dollar per year business. With more avenues for advertisers than ever before, this trend seems to be going nowhere but up. But one problem may halt the ever-increasing industry – Hits!
Without a universal way to measure a websites value an advertiser really has no way to determine how much they will spend to show their ads on a site. Industry experts such as ComScore and Nielsen have made a great deal by offering up their ESTIMATES on a sites traffic. Both services vary heavily on their estimates though.
One example in this hotly debated topic is Style.Com. Style’s internal stat counters showed a total of 1.8 million visits in August while ComScore and Nielsen showed dramatically lower ratings. ComScore estimated traffic to be 421,000 hits while Nielsen was a little more optimistic with 497,000 hits estimated.
Will industry growth continue at this rapid pace without a rock solid statistic to base it on? I’m sure it will continue to grow, but I think the pace might slow down until we can reach some sort of universal count on how many hits a site actually generates. Alexa, Technorati, and the above mentioned stat services might be a good indication of a sites popularity, but it is by no means an exact science. What will it take to get one global method of counting statistics?
