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I’m not entirely sure I want to write this article. I think one of the best ways to reduce the impact of Google’s PageRank is to talk less about it. If you ignore something it loses all power.

However, people still seem to care about PageRank. Webmasters care, bloggers care, search engine optimizers care. Even bloggers who are writing articles telling us not to care about PageRank are somewhat contradicting their own advice by contributing to the conversation. I’m about to do the same.

Given the PageRank changes in the last day or two, in particular the penalties handed out to some sites and blogs that even the best search engine optimizers are dumbfounded attempting to determine an explanation for, I felt I should throw in my two cents about what I think Google is doing.

A Brief History

To put this into context I’ll quickly recount what I’ve watched happen and experienced myself over the past few weeks and over the course of my time caring about PageRank (about five or six years now).

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