If Perception Determines Your Paycheck, What Are You (Really) Worth?

By 28 Comments August 16, 2011

Hey there, today I’m going to talk about perception.

Perception really is a BIG deal, perception of self, perception of others, and how others perceive you.

Your perception of your self and how others perceive you directly affects how successful you are in any given area of life. An exercise I gave in last week’s article was designed to… Read the rest of this entry »

How To Raise The Perceived Value Of Your Information Products

By 47 Comments May 28, 2010

I just wrapped up watching the third video from Eben Pagan, as part of his Guru Blueprint launch. You can watch it here now -

Guru Blueprint by Eben Pagan – Video 3: Content is CASH

(You will need to enter your name and email to access it.)

Eben’s first video focused on the potential of selling… Read the rest of this entry »

How To Launch A Membership Site – Part 4: Content and Pricing

By 17 Comments August 13, 2007

Read previous articles in this series:

The previous three parts of this series focused on the marketing and technology requirements to successfully launch a membership… Read the rest of this entry »

Pricing Points, Perceived Value And How To Make More Money Per Sale

By 20 Comments August 21, 2006

My business, BetterEdit.com, offers two services – essay editing and thesis editing. When I originally set up the business, which was nearly six years ago now, one of the hardest things to do was come up with pricing points.

Back then I wasn’t all that clued in to how important perceived value is and how closely pricing ties… Read the rest of this entry »