Entrepreneurs-Journey.com» personal branding

What Is It That You’re ALWAYS Selling?

Dr Mani Sivasubramanian — Fri, 06 May 2011 11:29:45 +0000

Commenting on my earlier post about “Time Management Secrets Every Entrepreneur Should Know,” Dennis said:

“Nice presell, Dr.Mani.”

I laughingly replied that there was “nothing for sale”.

But I lied!

Here’s why.

Let me ask you a question. What one thing is it that you are ALWAYS selling, no matter what you say or do? Regardless of which business you… Read the rest of this entry »

Tony Hawk: How A Personal Brand Can Build A Business Empire

Yaro Starak — Thu, 17 Mar 2011 13:37:35 +0000

While browsing the bookshop at the airport I picked up a copy of Tony Hawk’s book – How Did I Get Here: The Ascent of an Unlikely CEO

It’s a short and simple book where Tony takes you behind the scenes of his business empire.

What really grabbed me about Tony’s story was how he was able to… Read the rest of this entry »

Should You Promote Your Personal Brand Or Your Product Brand?

Kerry McDuling — Wed, 01 Dec 2010 23:33:19 +0000

Kerry McDuling, our resident publicity expert, today takes a look at whether you should focus publicity on your product or service or your personality and expertise. While not always a clear situation, Kerry presents a compelling case especially for experts to focus on their own story rather than the product itself, which as you will see has several advantages. … Read the rest of this entry »

Are You Ubiquitous In Your Market?

Yaro Starak — Mon, 12 Nov 2007 04:37:32 +0000

Do you know what ubiquitous means?

Ubiquitous

“Being or seeming to be everywhere at the same time”

When you apply this term to business, to be ubiquitous means to dominate your niche.

If there is a conversation going on anywhere in the world about the thing that you do, your name comes up. When people ask where to find help… Read the rest of this entry »