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I was writing an article the other day and I needed a reference to what is good blog content. I realized despite being (I think) the blogger to coin the phrase “Pillar Article” I’ve never actually published a definition of it to my blog. Time for that to change.

The below is my definition and examples of the Pillar Format, taken directly from the Blog Profits Blueprint. This is based on my original thinking of what goes into making good blog content.

The concept was first used in this guest post on Problogger back in February 2006, where I suggested the following tip for finding more blog readers -

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

The Pillar title was later joined by similar phrases to essentially describe the same thing - good blog content - such as “Flagship Content” by Chris Garret and “Cornerstone Content” by Brian Clark, two articles definitely worth reading if you want to know what makes a good blog a good blog.

Now here’s my definition and format examples of how to write good blog content.

What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

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