As an entrepreneur and a blogger I’ve been afforded a unique outlook on the whole blogging as a business discussion. Bloggers look at blogging as something they do for fun, for creative expression, for meeting people, for making money directly from advertising and affiliate promotions or indirectly by promoting a business. Most bloggers are either not blogging for money or are self employed content publishers. While there is nothing wrong with that, and I’ve been living the self employment life myself for a long time, it’s not my end goal.
Because of my entrepreneur mindset I always look at things from a strategic business point of view, not an employee mindset. This attitude has led me to study business strategy and systems and implement what I learn both in my business and in my blogging. I doubt there are many other bloggers out there who think and act as I do in this regard, which is why I enjoy writing about blogging as a business model so much - it’s not territory many people cover since they just don’t think about it.
Today I have a topic for you that clearly is from the entrepreneur mindset and if your goal is to use blogs for business, possibly as your business (the blogging business model), as a lead generator for your business, or as a cashflow source for bootstrapping your business, you will definitely find the ideas below of interest.
How To Leverage The Talent Of Others To Help Grow Your Blog
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It’s taken four articles to get here, but at last the final chapter in the series on sustainable business models that use blogs. If this is the first time you have read this series please read the articles in sequence. Here are links to the previous articles -
- Part 1: Is Professional Blogging A Sustainable Business Model?
- Part 2: Do You Have What It Takes To Be A Professional Blogger?
- Part 3: The Advantages Top Bloggers Have That You Don’t
- Part 4: The Key Resource For A Sustainable Blogging Business
If you have stuck with me and read all the articles in this series you are probably eagerly awaiting my recommendation for professional blogging business models that ARE sustainable. I have compiled my suggestions below and I offer one main method for using blogs as the focus of a business, but the picture I paint is not an ideal business model in my opinion.
It is still very early days in the blogging world and there are not many people currently using a blog or several blogs as the main focus of their business model. Thousands of people use blogs to augment an existing business, but not many focus on blogs as the business and of course there are many successful professional bloggers, but that’s not a business as I have explained over the course of this series.
In order to become a professional blog business owner you must establish a small business model that uses blogs, but does not require you to always blog. In order for this to work for you, as I hinted in previous articles, you need to learn how to create something that is not dependent on your own input for success and adjust your preconceptions of how to build wealth.
The Blog Network
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