How To Launch A Membership Site – Part 4: Content and Pricing
Read previous articles in this series:
- How To Launch A Membership Site – Part 1: Build Your Preeminence
- How To Launch A Membership Site – Part 2: Communication Channels
- How To Launch A Membership Site – Part 3: Technology
The previous three parts of this series focused on the marketing and technology requirements to successfully launch a membership site. There is still one critical component you must have in place before you move on to the prelaunch and launch phase – the content you will provide members in return for their membership fee.
Surprisingly, while content is of course a mandatory requirement for any membership site, it’s often the area that marketers spend the least time on. That’s not to say that you shouldn’t pay attention to your content – your goal should be to always over-deliver when it comes to content – but often so much time is committed to marketing that content takes a back seat.
The How and the What
You have two important decisions to make when it comes to content for your membership site -
