Podcast: Perry Marshall Reveals How He Established Dominance In The Internet Marketing Industry

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Perry Marshall is the first true Internet marketing expert I ever came across. I can’t remember how I found Perry, but he was one… Read the rest of this entry »

Are You Ready To Take Your Business To The Next Level?

You know how sometimes you get that uncomfortable feel when reading marketing materials, especially long sales letters and hypey emails, and how that feeling can transfer to the marketer so you have this icky feeling about them and what they sell?

I think you know what I am talking about.

There’s one Internet marketer who I have never ever felt… Read the rest of this entry »

Are You Digging for Long Term Value or Short Term Fools Gold?

I’m seeing this point made over and over, both in the wise words from the experts (like below from Perry Marshall), from my own experience running Internet businesses and in case study examples of business models that provide the contrary result, which proves the point.

What am I talking about? I’m talking about building an Internet business based on aRead the rest of this entry »

How To Check Your AdWords Quality Score and Reduce Click Prices

Perry Perry Perry! – How often can I say this guy’s name! I’ll cut to the chase, yet again Perry Marshall has some tips for us on making sure Google gives you the cheapest click prices in AdWords.

The Quality Score

The metric that determines whether Google will “slap” your ad campaigns with a high cost per click, is… Read the rest of this entry »

Defeating The Google Slap – More AdWords Advice From Perry Marshall

I spent some time yesterday in my jet-lagged state going through mail built up in Brisbane while I was away in Canada – that’s real normal mail, not that fancy electronic stuff we use nowadays.

I have a pile of newsletters and audio CDs from Perry Marshall’s Renaissance club that accumulated over the last six months.

I don’t know… Read the rest of this entry »

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How To Respond To The Google AdWords Changes

I’m sure many of you already heard about the recent changes made to Google AdWords. Advertisers logged in to see their keywords disabled with huge minimum bid prices in order to reactivate their campaigns. Personally none of the campaigns I look over were affected however based on the amount of emails I received flying around about it, there were a… Read the rest of this entry »